NMTV Acquires Exclusive Rights to Air UFC in China

June 30, 2009

BEIJING, June 30 /PRNewswire-Asia/ — NMTV, a free-to-air satellite
television station in China reaching over 250 million viewers nationwide,
today announced it will air the Ultimate Fighting Championships (TM) (“UFC”)
on its Fight Weekend TV program. This will be the first time the
internationally renowned premier mixed martial arts competition has been
broadcasted in China. Under an agreement with US based CSI Entertainment Inc.,
NMTV has the exclusive television rights for the UFC in China.

(Logo: http://www.prnasia.com/sa/2009/06/30/200906302043.jpg )

“As a people renowned worldwide for inventing Kung Fu, the Chinese already
hold a deep affinity and attraction to martial arts and we are very excited to
have the opportunity to bring the exhilaration of the world’s most prestigious
mixed martial arts event, the UFC, to Chinese viewers for the first time
ever,” said Mr. Guan Fang Fang, President of NMTV. “With the addition of the
UFC, we have added a jewel in our already world-class list of fight
programming on Fight Weekend, which currently includes Wide World of Fights,
World Class Championship Boxing, Greatest Classics aka USA Tuesday Night
Fights, Professional Sumo, Championship Kickboxing, The BWF:
Breaking/Weapons/Freestyle-Martial Arts programs, the Greatest Knockouts!
Series, and the Best of WCCB.”

China is a culture renowned for creating some of the world’s most
recognized martial arts. CSI Sports is proud to be distributing the UFC, the
true evolution of martial arts into the ultimate test of fighting skills and
talent,” said Richard Miele, Co-CEO of CSI Sports. “The UFC is unquestionably
the premier MMA competition in the world and we are proud to partner with NMTV
to bring these talented athletes to the television screens of China.”

Mr. Hu Ping, Producer of Fight Weekend, said, “Competitions between
fighters from single martial arts category is a common sight in China, but
with UFC Chinese viewers will be able to enjoy a whole new form of sports
entertainment with matches between fighters from different martial arts
backgrounds. In addition to this, this fighting sport will also offer them a
fitting platform to learn about the unique traits and specialties of each
martial arts style.”

“Different from other programs which directly replay competitions, Fight
Weekend will invite freestyle fighting experts and sports celebrities to
comment and discuss the competitions on shows. In order to create on-the-spot
experience to TV audience, we have also improved the arena, and the sound and
lighting effect onsite,” added Mr. Hu.

NMTV’s Fight Weekend, launched in April of this year, is China’s first
comprehensive TV program dedicated to showcasing international fight
competitions and marital arts. It is a three-hour program and is broadcasted
nationally every Saturday and Sunday from 2:00 – 5:00 PM. The program
currently features numerous types of martial arts and combat sports from
around the world, such as Boxing, Karate, Judo, Sumo Wrestling and Taekwondo.

In the three short months since its launch, the ratings and market share
of the program has increased by 91% and 124% respectively. Fight Weekend has
been repeatedly ranked number one compared with other nationwide programs in
the same time slot and consistently ranked the top three of NMTV’s weekend
programs. According to surveys conducted by a research company in China, the
main audience of Fight Weekend consists of males at 71.3% and viewers ranging
from 35-65 years old. The survey also indicated that a large portion of Fight
Weekend viewers have received a higher education.

NMTV is a free-to-air satellite television in China that reaches a
nationwide audience of approximately 250 million viewers in 35 major Chinese
cities and is currently ranked 25th nationally in terms of ratings.


Source: newswire

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