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More than One-Third of Docs Say Risk Level Rising for Potential H1N1 Flu Pandemic

Posted on: Tuesday, 30 June 2009, 12:32 CDT

Physicians report highest risk level for H1N1 pandemic since April study

FLEMINGTON, N.J., June 30 /PRNewswire/ -- A new national study among 696 physicians revealed that more than one-third of physicians (37%) reported that there was "somewhat of a risk" that the H1N1 swine flu could result in a catastrophic pandemic, the highest level since an April study in which 49% of physicians reported that there was "somewhat of a risk" for a pandemic.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO)

The study was conducted last night by HCD Research using its MediaCurves.com(R) website, and the Muhlenberg College Institute of Public Opinion (MCIPO), as part of a series of studies which were conducted during April, May and June to obtain physicians' perceptions of the H1N1 virus. The studies are being conducted on a weekly basis to measure physicians' perceptions regarding their personal and professional views on the issue. To view detailed results go to: www.hcdi.net or www.mediacurves.com.

When asked what top three sources they use to obtain information on H1N1 swine flu, physicians listed government agency communications (77%) as their top choice, followed by the news media (71%) and medical associations (55%), similar to previous studies.

Among the findings:

Please indicate the level of risk that the H1N1 swine flu could result in a catastrophic pandemic. Use a scale from 1 to 7, with 1 indicating "No Risk" and 7 indicating "Extremely High Risk."

Week 1 Week 2 Week 3 Week 4 Week 5 (4/27/09) (5/6/09) (5/21/09) (6/10/09) (6/10/09) 1 - No Risk 1% 2% 3% 2% 3% 2 - Low Risk 13% 27% 26% 33% 25% Bottom 2 14% 30% 29% 35% 28% 3 - Somewhat Low Risk 14% 18% 17% 16% 16% 4 - Neither At Risk or Not At Risk 9% 12% 14% 14% 12% 5 - Somewhat At Risk 49% 31% 33% 29% 37% Top 2 14% 9% 8% 6% 7% 6 - High Risk 12% 7% 7% 6% 6% 7 - Extremely High Risk 2% 1% 1% 0% 1% MEAN 4.4 3.7 3.7 3.5 3.8 (Neither) (Neither) (Neutral) (Neutral) (Neutral)

Please indicate the top 3 sources that you use to find out about H1N1 swine flu. Check exactly three.

Week 2 Week 3 Week 4 Week 5 (5/6/09) (5/21/09) (6/10/09) (6/29/09) News (including print, broadcast, and internet) 75% 73% 69% 71% Symposium/Conferences/Med education programs 27% 11% 13% 13% Sales reps 1% 2% 2% 4% Colleagues/KOL 28% 26% 27% 24% Product brochures/promotion material/web site 3% 2% 3% 3% Medical journal/journal web site 38% 42% 49% 51% Medical association communication/web site 60% 60% 55% 55% Government agency communication/news letters (e.g. CDC, FDA) 81% 79% 77% 77%

About MediaCurves.com

MediaCurves.com(R) (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements. MediaCurves.com is a service of HCD Research, a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at 908-788-9393.

SOURCE HCD Research


Source: PR Newswire

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