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Harry Potter Advance Tickets Starting to Soar on Fandango

Posted on: Wednesday, 1 July 2009, 06:45 CDT

LOS ANGELES, July 1 /PRNewswire/ -- Harry Potter and the Half-Blood Prince doesn't open until two weeks from today (July 15), but Fandango is already reporting strong advance ticket sales for the film, currently representing 28% of ticket sales on the site.

According to an ongoing Fandango survey of nearly 2,000 moviegoers planning to see Harry Potter and the Half-Blood Prince:

• 83% of respondents have seen all of the Harry Potter films in a theater.
• 86% have read all seven Potter books.
• 56% of respondents say Half-Blood Prince's release date change (from November '08 to July '09) has not affected their interest in the film, while 32% say they are even more interested in seeing it this month than they were in 2008.
• 40% say they plan to see the movie in both the standard format and in the IMAX presentation.
• 49% of respondents are 18-34 years old; 31% have kids.

As a bonus, every Harry Potter advance ticket buyer on Fandango will now receive a free music download of the song Friends and Love, from the film's soundtrack. Details of the promotion are available at www.fandango.com/promo/harrypotter.

About Fandango

One of the Web's top movie and entertainment destinations, Fandango sells tickets to more than 16,000 screens. Fandango entertains and informs consumers with reviews, commentary and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. Fandango is available at www.fandango.com, 1-800-FANDANGO and via your wireless mobile device at mobile.fandango.com. Fandango is a unit of Comcast Interactive Media.

SOURCE Fandango

Source: PR Newswire

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