Outdoor Channel Partners With Fly Fishing Film Tour

July 1, 2009

Leaders in Outdoor and Fly Fishing Content Come Together to Broaden Entertainment Experience for Anglers

TEMECULA, Calif., July 1 /PRNewswire-FirstCall/ — Outdoor Channel (Nasdaq: OUTD), America’s leader in outdoor TV, today announced that it will serve as a multi-year official partner for the Fly Fishing Film Tour (FFFT). FFFT is a well-established annual event series that premieres the country’s best independent outdoor and fishing features. Under the partnership, Outdoor Channel and FFFT will deliver popular fly fishing content to enthusiasts while partnering with each other for cross-promotional opportunities on air, on tour, through video-on-demand (VOD) and online to give Outdoor Channel’s viewers and affiliates access to an expanded, best-in-class variety of fly fishing content that includes the widest range of fly fishing activities.

First launched in 2005, the FFFT has become the sport’s premier entertainment event. Each screening brings the visual power and thrill of fishing to live audiences across the U.S. These signature theatrical exhibitions deliver stunning visuals and soundtracks, creating an exciting “concert” experience.

“Fly fishermen are a passionate and loyal bunch, so we’ve sought to create an atmosphere of excitement and audience involvement,” said Chris Keig, a partner at Mayfly Media (owner of the Fly Fishing Film Tour). “Partnering with Outdoor Channel gives us a larger presence in the market and will help us attract the best and brightest filmmakers out there today. We share a common ambition: the drive to create highly entertaining content for avid outdoor enthusiasts.”

“Our new partnership with the FFFT is part of our ongoing commitment to tap into the best programming and communities for each of our key verticals – fishing, hunting, shooting and adventure,” said Tom Hornish, COO, Outdoor Channel. “By providing our viewers and affiliates with opportunities to engage with a dedicated well-rounded and unique source of fly fishing entertainment like the FFFT, we’re able to bring the additional platforms of live events and independent films to our audiences. From a marketing perspective, the activation potential is enormous. This is the most effective way to reach the estimated 18 million fly anglers across the country that fish in a wide range of water.”

About The Fly Fishing Film Tour

Now in its third year, this coast-to-coast event tour is visiting more than 80 cities in the United States throughout 2009. Tour stops include theaters in New York City, Denver, Seattle, and Anchorage, and Cleveland, to name a few. This 90-minute festival of short films includes segments from the sport’s best filmmakers shot in foreign destinations like Papua New Guinea, Russia, Belize as well as domestic waters from California and Colorado to southern Louisiana and the Florida Keys. Hosted by a live emcee and featuring prize giveaways, this event is a celebration for all. For more information, visit http://www.flyfishingfilmtour.com

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. owns and operates Outdoor Channel, America’s leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America’s largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com

SOURCE Outdoor Channel

Source: newswire

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