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Digital Research & ThinkVine to Co-Present 'Grocery Shopper Behavior Q2 2009' on a July 15th Live Webinar

Posted on: Wednesday, 1 July 2009, 09:51 CDT

CINCINNATI, July 1 /PRNewswire/ -- Digital Research, a marketing research firm, and ThinkVine, an Analytics Services provider, will reveal their unprecedented findings "Grocery Shopper Behavior Q2 2009" during a live webinar taking place July 15th, 2009 at 1:00PM Eastern.

The purpose of the study was to ascertain the current economic mood of consumers and how the economy has affected grocery shopper behavior in the United States. Highlighted findings include:

• Categories with the highest brand retention: Carbonated Soft Drinks, Pet Food & Coffee (16 tested)
• Categories with the highest brand abandonment: Cookies, Paper Towels, Juice Drinks (16 tested)
• 47% of shoppers are deciding where to shop based on store circulars & flyers
• People who have already made grocery cutbacks are almost twice as likely to cut further still

"We had 52% of respondents tell us that they plan to maintain their current savings strategy even after the economy improves," said Debra Patek, Senior Economist at ThinkVine Corporation. "We're also seeing almost half of all buyers (44%) willing to shop multiple stores in order to get the best deals," said Jane Mount, Executive Vice President at Digital Research.

When: July 15th, 2009 at 1:00PM Presenters: Jane Mount, Executive Vice President, Digital Research Debra Patek, Senior Economist, ThinkVine Corporation Register: https://www2.gotomeeting.com/register/437290379

The webinar is open to the general public and attendees will receive a complete copy of the study.

About Digital Research

Digital Research, Inc. (DRI) is a full-service marketing research firm serving some of the world's largest corporations in a variety of industries. Our culture focuses on adaptability, innovation, responsive service and an attitude of partnership. We provide insights, expertise and implications-based analysis. Our capabilities span all data collection methods, both qualitative and quantitative.

Email: info@digitalresearch.com

URL: www.digitalresearch.com

About ThinkVine Corporation

ThinkVine's Analytic Services practice helps companies align business strategy with consumer insight. Our expertise includes consumer segmentation,, product & market opportunity assessment, marketing mix optimization, forecasting and pricing. Our products and services are currently deployed in Consumer Packaged Goods (CPG), Food & Beverage, Travel/Leisure, Insurance, Financial Services, Media & Communications, Technology/eCommerce, Telecommunications, Retail, Education & Healthcare.

Email: pr@thinkvine.com

URL: http://www.thinkvine.com

SOURCE ThinkVine

Source: PR Newswire

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