Nokia #1 Choice for Mobile Navigation in Europe and Russia
Posted on: Friday, 3 July 2009, 02:27 CDT
ESPOO,
The primary aim of the study was to evaluate the perceptions, understanding, expectations and motivations of European and Russian consumers towards navigation and location-based services. The key objectives of the study were to analyse consumers' awareness of, and level of satisfaction with different types of navigation systems (e.g. PND, mobile phones), the different features available (e.g. navigation, 3D imagery, voice guidance, touch screen), location-based services (e.g. car and pedestrian navigation, traffic information, social networking) and other telematics features. The study also aimed at evaluating consumers' perceptions and willingness to pay for different types of navigation systems, their features and location-based services as well as determining consumers' brand awareness and perception.
According to Frost & Sullivan, GPS-enabled devices is a fast growing
market segment in
Altogether 3 119 interviews were conducted for this survey in
"Nokia has clearly excelled in identifying growth opportunities in a
maturing mobile handset market by integrating GPS in a large number of its
handsets, making them navigation-ready. With a target of enabling a majority
of its new devices with the GPS feature by 2010, coupled with the acquisition
of mapping and software companies like NAVTEQ and gate5, the company is
clearly building a strong presence in the mobile navigation markets in
According to Frost & Sullivan, Nokia's acquisition of NAVTEQ last year has enabled it to aggressively venture into the mobile navigation space with a strong product portfolio. With the recent launch of Ovi Maps for mobile and web, the company is expanding its market presence into the service space within the mobile navigation market. Nokia's aggressive strategies in this market and strong brand recognition among consumers make it a worthy recipient of Frost & Sullivan's 2009 European & Russian Mobile Navigation Leading Brand Awareness Consumer Choice Award.
The latest version of the Ovi Maps for your device is available for download at http://www.nokia.com/maps.
The Ovi Maps Beta on the web is accessible at http://www.maps.ovi.com.
About Nokia
Nokia is a pioneer in mobile telecommunications and the world's leading maker of mobile devices. Today, we are connecting people in new and different ways - fusing advanced mobile technology with personalized services to enable people to stay close to what matters to them. We also provide comprehensive digital map information through NAVTEQ; and equipment, solutions and services for communications networks through Nokia Siemens Networks.
SOURCE Nokia Corporation
Source: PR Newswire
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