July 6, 2009
SCI FI’s name changes to Syfy Tuesday
The U.S. science-fiction network SCI FI said it will officially become Syfy on-air and online this week.
Tuesday's two-hour premiere of
Warehouse 13, a new series starring Eddie McClintock and Joanne Kelly, is to air under the new Syfy banner.
On Syfy.com, beginning Tuesday,
a new design will give the channel's official home a bright new look and make accessing the latest digital content easier than ever, the network said in a news release.
Visitors will be able to watch 'House of Imagination' online at Syfy.com/ImagineGreater, take an interactive trip through America's attic with 'Warehouse 13,' and get behind-the-scenes updates from 'Stargate Universe' consulting producer Joseph Mallozzi's blog. In addition, the site's network will deliver non-stop coverage of the hottest in entertainment, consumer electronics and gaming.
While continuing to embrace our sci-fi fantasy legacy, we wanted to cultivate a distinct point of view with a trade-marketable brand name that reflects our broader range of imagination-based entertainment, Dave Howe, Syfy's president, said in a statement.
With the new tagline, 'Imagine Greater,' Syfy allows us to build on our 17-year track record of success with a brand built on the power that fuels our genre, the imagination. Coming off our most-watched year in history, Syfy launches a new era of unlimited imagination, exceptional experiences and greater entertainment that paves the way for us to truly become a global lifestyle brand.