Kendall-Jackson Hosts Five-Month, Online Charity Auction Featuring Collectibles From Champion Thoroughbred
Each successive week’s item will be more valuable — culminating in a Super Lot in November. All of the proceeds from the auction will benefit the V Foundation for Cancer Research.
Bidders can now go to www.kj.com where they can place their bids on:
The First Auction Item: Halter worn by
Rachel Alexandraprior to her Preakness Stakes victory workouts.
Each month a new item of sports collectible memorabilia from Rachel Alexandra’s historic campaign-in-progress will be introduced on this auction page. Each item, of progressively escalating value, will have a “blind reserve” bid amount — that amount is guaranteed by
The final, Grand Item will be auctioned in November. The cumulative total of all auction proceeds will be presented to the V Foundation after Rachel Alexandra’s last race of the season, or no later than
As bids are taken and recorded, a real-time moving graph will illustrate where the price stands at any given moment. In addition, a cumulative running total of money raised to date will be featured on the Kendall-Jackson web site home page.
Every month, the winning bidders will posted and announced to the press (unless they decline being identified). Though 100% of each auction purchase will go the V Foundation for Cancer Research, a nonprofit organized under Section 501(c)(3) of the Internal Revenue Code, purchases of auction items are not tax-deductible.
“This is a rare opportunity for us to use the notoriety of this amazing athlete, her appeal to both men and women, to raise money to fight a disease that steals from us all,” said Jackson.
The V Foundation for Cancer Research was founded by ESPN and
SOURCE Kendall-Jackson Winery