Q Interactive Announces Acquisition of Postmaster Direct

CHICAGO, July 7 /PRNewswire/ — Q Interactive [http://www.qinteractive.com/], a performance-based advertising network, today announced the acquisition of Postmaster Direct http://www.postmasterdirect.com, a pioneer of double opt-in permission based email marketing from Authentic Response, Inc. The purchase of Postmaster Direct will add high quality publishers and advertisers to Q Interactive’s growing email advertising network and extends its reach into the B2B marketplace.

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“Postmaster Direct is the preeminent brand in double opt-in permission based email marketing and we are thrilled to add them to our suite of product offerings,” said Matt Wise, President of Q Interactive. “Postmaster Direct’s patented double opt-in email capabilities will strengthen Q Interactive’s rapidly growing email network and further reinforce our company’s three operating tenets – Relevancy, Permission and Privacy.”

“The addition of Postmaster Direct’s turn-key double opt-in email monetization module will augment Q Interactive’s unified publisher monetization platform which helps publishers generate incremental revenue from consumer registrations and email participation,” said Arend Henderson, Chief Analytics Officer of Q Interactive. “The platform leverages Q Interactive’s proprietary TrueConversion EngineTM, which uses advanced predictive behavioral targeting to deliver email and lead generation campaigns to the most responsive consumers with the greatest ROI potential for advertisers.”

“We are pleased to see a strategic home for the Postmaster Direct business under the leadership of Matt Wise who we believe shares a common vision of 100% permission-based practices and the highest ethical standards which built the Postmaster Direct brand,” said Robert Mattes, Co-President of Authentic Response. “The combination of these businesses creates new and expanded opportunities to the advertisers and publishers of Postmaster Direct, while allowing Authentic Response to focus its efforts on its online sample and market research business.”

The combination of Postmaster Direct’s network with Q Interactive will provide even greater reach for brands and agencies who wish to reach consumers via email. The Q Interactive email advertising network allows advertisers to sign a single insertion order yet have their email sent out to consumers of hundreds of different websites. All of the mail is sent with clear notification to the consumer of where permission was obtained for sending the mail and the ability to opt-out.

About Q Interactive

Q Interactive is a performance-driven advertising network specializing in predictive behavioral targeting, the most advanced targeting online today. This cutting edge targeting cost-effectively acquires customers for advertisers and agencies, and maximizes advertising revenue for publishers.

Q Interactive’s predictive behavioral targeting increases ROI by using a combination of online and offline data: self-reported geo-demographic, contextual, behavioral, and transaction-based – no other provider has this breadth of data. This unparalleled consumer insight means better targeting capabilities and less advertising waste.

Every year more than 1,000 leading brands rely on Q Interactive’s consultative service to generate quality results, including nearly half of the nation’s top 100 advertisers as ranked by Advertising Age, such as Procter & Gamble, Sears and PepsiCo. Q Interactive’s advertising network offers access to valuable but hard-to-reach consumers on high-quality partner sites such as About.com, IAC and Weather.com, as well as its own flagship site, CoolSavings.com, a leading consumer savings destination since 1997.

Since 1995, Q Interactive has been committed to the highest standards in ethical business practices, consumer permission and data privacy. Holding board positions and chairmanships with the industry’s governing body, the Interactive Advertising Bureau (IAB), Q Interactive sets the standards for others to follow. Q Interactive is an Intrepid Investments company.

About Authentic Response

Since 1998, Authentic Response has led the market research industry with best of breed solutions for global online sample, including its Authentic Recruitment panelist recruitment technique, its patented Double Opt-in permission standards, and its Authentic Validation techniques to ensure the most legitimate, secure survey responses. With industry-leading reach to consumers, IT professionals, business decision makers, and numerous other segments it’s no wonder that over 200 market research firms look to Authentic Response for their global online sample needs.

SOURCE Q Interactive