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MWW Group Launches D.Advocacy, Industry's First Social Media Platform for Public Affairs and Government Relations

Posted on: Wednesday, 8 July 2009, 07:00 CDT

NEW YORK, July 8 /PRNewswire/ -- MWW Group, one of the nations' top 10 public relations firms, today announced the launch of D.Advocacy, a platform where social media strategy is paired with public affairs and government relations. The goal for D.Advocacy is to drive advocacy with communities, using social media to tell a story and create a call to action. Critical to any public affairs or government relations program, D.Advocacy will help create a strategic integrated communications approach to reaching key audiences and advocates.

"Public affairs and government relations have been a pillar of our agency since we first opened our doors for business in 1986 and, through D.Advocacy, we're pairing this deep expertise with our industry-leading digital media practice. In a time when online dialogue has revolutionized how we connect with others and communicate about a particular cause or issue, MWW Group's D.Advocacy combines the best of both worlds," said Michael W. Kempner, president and CEO of MWW Group.

"Digital grassroots and online peer-to-peer platforms for dialogue are critically important to successfully driving messages and advocacy for communities. MWW Group created D.Advocacy because we saw a huge gap in the industry for providing smart and authentic counsel and programs for clients," said Joe Becker GVP, Group Leader for DialogueMedia. "From campaign elections to issues management and advocacy campaigns, engaging with stakeholders online can be applied to most every public affairs or government relations initiative. This platform is designed to reliably help our clients achieve their public affairs and government relations goals in a world that is increasingly driven by social media communications."

About MWW Group

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High... and Deliver" commitment to client service. For the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG). www.mww.com

About DialogueMedia

DialogueMedia works with MWW Group's clients to ensure engagement that delivers results. DialogueMedia strategies are integrated throughout all of MWW Group's core practice areas: corporate communications, consumer marketing, public and government affairs, healthcare, internal communications, cause and social marketing. The company has led highly successful digital media campaigns for brand name companies across a wide breadth of industries including Nikon, Samsung, Volkswagen, 1-800-FLOWERS.COM and Gardenburger, among many others. http://www.mwwpr.com/digital_marketing.php

SOURCE MWW Group

Source: PR Newswire

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