The Sunset Strip Launches First ‘Tweet Crawl’
The Tweet Crawl [club crawl + Twitter community] will officially start at
“The genesis of The Sunset Strip Tweet Crawl came not only from the individual businesses desire to reward their faithful ‘Tweeps,’ but from the incredible interpersonal relationships that were developed through the Twitter social network,” noted
The night's schedule includes: 6:30 p.m. Andaz West Hollywood: Complimentary food and drink specials. 7:30 p.m. The Comedy Store: Performance by Twitter heavy comics @OwenLoL and @WhitneyCummings. 9 p.m. Viper Room: Performances and $5 drink specials. 10:45 p.m. The Roxy Theatre: Performances and a visit from Archie's Ice Cream truck.
Twitter is helping many of the business stay relevant and offering a more affordable way to market themselves during a tight economy. The social media marketing is also helping many of the businesses increase patron turnout.
“Twitter allows us to interact more immediately with a highly focused audience, or community, than other outlets,”
Currently, Twitter followers receive passwords that allow free access to shows, concert tickets, and special shopping and eating discounts from participating businesses along The Strip. It also is a way for businesses to give “inside tips” on upcoming events, shows and discounts to customers who want to stay in the know.
Additional businesses along The Sunset Strip with Twitter accounts include House of Blues (@HOBSunset), Key Club (@Key_Club), The Standard (@Standardhwood), Book Soup (@BookSoup), LIVE! On Sunset (@LiveOnSunset) and Buttercake Bakery (@ButtercakeBaker).
The Roxy Theatre currently holds the title as the No. 1 Club on Twitter, hosting more than 10,000 followers.
Those wishing to participate should sign up to receive feeds from the participating businesses. The Tweet Crawl is open to those ages 21 and older. For more information, go to www.thesunsetstrip.com or www.viperroom.com/blog.
SOURCE The Sunset Strip Business Association