New PEANUT CHEWS(R) Packaging Features Baseball Greats – Nolan Ryan, Lou Brock and Cole Hamels

BETHLEHEM, Pa., July 10 /PRNewswire/ — PEANUT CHEWS(R), the candy brand that allows consumers to “snack, share and chews(TM)”, is pleased to introduce three NEW, collectible, king-size packages featuring baseball stars Nolan Ryan, Lou Brock or Cole Hamels. These milk chocolatey PEANUT CHEWS(R) bars combine great players and great-tasting, chewy, chocolatey bites loaded with crunchy peanuts! The collectible editions will be available for a limited-time this baseball season.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090710/PH44665 )

The PEANUT CHEWS(R) choice of players will add to the collectible appeal:

• Nolan Ryan is a National Baseball Hall of Fame Pitcher and the only player to have his uniform retired by three different teams — The Texas Rangers, The Houston Astros and The California Angels. His 5,714 career strikeouts rank first in baseball history. In 1999, The Sporting News included him in its roster of the 100 Greatest Baseball Players of the 20th Century. In addition, The Nolan Ryan Foundation has been established to provide resources for youth, education and community development.
• Cole Hamels was the 2008 National League Championship Series and World Series Most Valuable Player. In addition to his success on the mound, he has established The Hamels Foundation, which focuses on AIDS support in Philadelphia and Africa.
• Lou Brock is a National Baseball Hall of Fame Outfielder and a St. Louis Cardinal Legend. In 1999, The Sporting News included him in its roster of the 100 Greatest Baseball Players of the 20th Century. His sportsmanship, integrity and community involvement have earned him numerous honors including the Roberto Clemente and Lou Gehrig Awards.

Brian Bachrach, Senior Brand Manager for PEANUT CHEWS(R) commented, “We are very excited to have some terrific baseball players featured on our PEANUT CHEWS(R) packages. Fans can get great tasting candy and collect images of their favorite stars.”

The PEANUT CHEWS(R) Cole Hamels edition will be sold in stores in the Pennsylvania region, the Nolan Ryan edition in the Texas region and the Lou Brock edition in the Missouri region. All three will also be available online at www.peanutchews.com. Stores will include food, drug, convenience and mass merchandisers.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS(R), HOT TAMALES(R), MIKE AND IKE(R), MIKE AND IKE(R) ZOURS(R) and TEENEE BEANEE(R) Brand Candies. PEANUT CHEWS(R) Brand Candies are produced in Philadelphia, PA. Just Born employs over 475 associates and markets its candy in over 45 countries. All Just Born candies are made in the U.S.A.

For more information, please visit the new www.peanutchews.com.

SOURCE Just Born, Inc.