Tequila CAZADORES(R) Presents the Third Authentic Spirit Award to Honor UFC Fighter Randy Couture

July 13, 2009

MIAMI, July 13/PRNewswire/ –Tequila CAZADORES((R)), the number-one premium tequila in the world(1) and Official Spirits Sponsor of the Ultimate Fighting Championship((R)) (“UFC((R))”), is proud to announce the third recipient of the Tequila CAZADORES Authentic Spirit Award. Receiving this high honor is Randy Couture, considered by many to be the most popular fighter in mixed martial arts (MMA) history. Known for his demonstration of social responsibility, dedication and good sportsmanship, Couture is the ideal recipient for the third award in this exciting program.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090713/NY44760 )

As founder of Xtreme Couture GI Foundation, a 501 (c) 3 non-profit corporation that honors veterans of America’s armed forces, Randy Couture is dedicated to giving back to those who have fought in our country’s honor. This foundation was especially formed to raise money and awareness for those wounded and to help them fulfill any of their unmet needs as they return to civilian life. Examples of programs through the foundation include: Golf Outings, 5k run/walks and a special “Xtreme Weekend,” at which wounded soldiers are able to spend a weekend of inspiration and motivation with Randy Couture. As winner of the Authentic Spirit Awards, Tequila CAZADORES will present Couture with an Authentic Spirit Award plaque and $1,000 donation made in his name to the Xtreme Couture GI Foundation.

“Randy Couture is a true UFC legend who has a long standing commitment to social responsibility,” said Ariel Meyer, vice president and brand managing director, Tequila CAZADORES. “His dedication to non-profit work makes him the perfect recipient for this award and reflects the continued success and enthusiasm towards both the program and sponsorship.”

The Authentic Spirit Award is an honor that is presented to the UFC fighter who best exemplifies one of the following qualities: social responsibility, commitment to the MMA art form, or good sportsmanship. Each month the winning fighter will be presented with a plaque and a $1,000 check from Tequila CAZADORES to the fighter’s charity of choice. These monthly awards will culminate with a larger award presented to the fighter who best exemplifies all the qualities over the course of the year. A $10,000 check from Tequila CAZADORES will be presented to this winner with the full proceeds benefiting the fighter’s charity of choice.

Tequila CAZADORES is the Official Spirit Sponsor of the Ultimate Fighting Championship((R) )(“UFC((R))”) through March 2010. UFC is the world’s leading professional mixed martial arts organization (“MMA”) that offers a premier series of MMA sporting events. The sponsorship will introduce the authentic experience and taste of Tequila CAZADORES to UFC adult fans (21+) around the world.

Handcrafted in the highlands of Jalisco, Mexico, the premier agave growing region, Tequila CAZADORES is an authentic 100% agave tequila deeply rooted in heritage. This makes it the best way to salute the authentic spirit of the UFC contenders.

About Tequila CAZADORES(R)

Tequila CAZADORES is the maker of the number-one premium tequila in the world(1), the best-selling premium Reposado Tequila in California, and renowned as one of the most popular premium tequilas in Mexico. Tequila CAZADORES is made with 100 percent blue agave grown, harvested and distilled in the Highlands of Jalisco, Mexico, recognized as the premier agave growing region in the world, resulting in a smoother, more flavorful taste. For additional information about Tequila CAZADORES please visit www.cazadores.com.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world’s leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI(R) rum, the world’s number-one selling rum; GREY GOOSE(R) vodka, a world-leader in super-premium vodka; DEWAR’S(R) Blended Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE(R) gin, the fastest-growing premium gin in the spirits industry; CAZADORES(R) blue agave tequila, the number-one premium tequila in the world; MARTINI & ROSSI(R) vermouth, the world-leader in vermouth; and other leading and emerging brands.

About The Ultimate Fighting Championship(R)

The Ultimate Fighting Championship(R) is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa(TM), LLC, and headquartered in Las Vegas, Nev., UFC(R) produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iN DEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, Bell ExpressVU, SaskTel Max(TM), Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and Premiere Combate and SporTV in Brazil, and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit ufc.com or uk.ufc.com or ufcespanol.com.

    For additional information:
    Cortney Silverman, Senior Account Executive
    (212) 246-3586

    Joe Gerbino, Manager, Corporate Communications & Public Relations
    (305) 573-8600, x1421


Ultimate Fighting Championship(R), Ultimate Fighting(R), UFC(R), The Ultimate Fighter(R), Submission(R), As Real As It Gets(R), Zuffa(TM), The Octagon(TM) and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

(1) 2007 International Wine & Spirit Record (IWSR)


Source: newswire

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