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ScottsMiracle-Gro Names Team Detroit as Marketing Communications Planning Agency of Record

Posted on: Tuesday, 14 July 2009, 15:05 CDT

MARYSVILLE, Ohio, July 14 /PRNewswire-FirstCall/ -- Team Detroit has been named agency of record for marketing communications planning for The Scotts Miracle-Gro Company portfolio of flagship lawn and garden brands.

Deploying a unique agency model that combines the resources of WPP Group companies JWT, Y&R, Ogilvy, Wunderman and Mindshare under one roof, Team Detroit will handle ScottsMiracle-Gro marketing communications planning for the Scotts, Miracle-Gro, Ortho and Roundup brands. This portfolio of services includes consumer communication strategy, media planning and buying, promotions and sponsorships, CRM and data-driven marketing, digital, content development and brand integration, public relations and regional marketing.

ML Rogers, New York, remains the creative agency for ScottsMiracle-Gro.

"As ScottsMiracle-Gro becomes more focused on leveraging local consumer insights to grow our portfolio of brands region-by-region, Team Detroit's totally integrated, multi-disciplinary approach coupled with an ability to balance national efficiencies with local retail impact make them a perfect partner for us," said Jan Valentic, Senior Vice President, Global Marketing for ScottsMiracle-Gro. "We appreciate the experience, discipline and creativity Team Detroit brings to our business and we are excited about the opportunity to work together to further strengthen our lawn and garden brands."

"The Scotts Miracle-Gro Company has built tremendous brand equity within the industry as well as recognition and trust among consumers," said George S. Rogers, President and CEO, Team Detroit. "We look forward to this new partnership and the numerous opportunities it presents. ScottsMiracle-Gro represents an important expansion of Team Detroit's client base and builds on recent new business wins from Warrior Sports and Bell Helicopter."

About ScottsMiracle-Gro

With nearly $3 billion in worldwide sales and more than 6,000 associates, The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts Company LLC, is the world's largest marketer of branded consumer products for lawn and garden care, with products for professional horticulture as well. The Company's brands are the most recognized in the industry. In the U.S., the Company's Scotts(R), Miracle-Gro(R), and Ortho(R) brands are market-leading in their categories, as is the consumer Roundup(R) brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In the U.S., we operate Scotts LawnService(R), the second largest residential lawn care service business. In Europe, the Company's brands include Weedol(R), Pathclear(R), Evergreen(R), Levington(R), Miracle-Gro(R), KB(R), Fertiligene(R) and Substral(R). For additional information, visit us at www.scotts.com.

About Team Detroit

Team Detroit Inc. brings together five of WPP's largest marketing and communications agencies in one central location, including: JWT, Y&R, Wunderman, Ogilvy and Mindshare. Created in January 2007, WPP restructured its service offerings to offer best-in-class talent and more effective marketing partnerships to its client base in Michigan.

Team Detroit's client roster includes Bosch, Compuware, Ford Motor Company, Oakwood Healthcare System, Ohio Art, Shell Oil Company and Warrior Sports.

SOURCE The Scotts Miracle-Gro Company

Source: PR Newswire

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