Strategic Branding Firm Siegel+Gale Names Dona Wong as Strategy Director of Information Design

July 15, 2009

NEW YORK, July 15 /PRNewswire/ — Global strategic branding firm Siegel+Gale, the pioneer in simplifying complex customer communications, announced today the appointment of Dona Wong as Strategy Director of Information Design for its Simplification practice.

Ms. Wong is the former graphics director at The Wall Street Journal, responsible for all feature and breaking news graphics. Previously, she served as a business graphics editor at The New York Times for eight years.

“Dona Wong is an expert in conceptualizing and producing information graphics that are easily understood by millions of demanding readers on a daily basis,” says Alan Siegel, Chairman and CEO of Siegel+Gale. “Her new book, The Wall Street Journal Guide to Information Graphics, solidifies her reputation as a leader in this critical area of simplified communications. At a time when complexity threatens to overwhelm every sector, we are pleased that Dona has chosen to bring her expertise and experience to our team.”

“Dona’s experience leading information design at The Wall Street Journal is a perfect fit for Siegel+Gale,” says Lee Rafkin, Global Director and Practice Leader of the Simplification practice. “Dona will focus on delivering state-of-the-art communication solutions for our clients, while reinforcing the firm’s leadership position in information design and data visualization.”

“I’ve dedicated my career to bridging the analytical and visual worlds. I’m eager to bring my two decades of experience in information design to the recognized leader in simplified communications consulting,” says Dona Wong.

Ms. Wong became graphics director for The Wall Street Journal in 2001 and led a team of 20 graphics editors and designers to produce all news and feature graphics that appeared daily in the newspaper and on other affiliates such as wsj.com. Her redesign of the Money & Investing section, as part of the paper’s overall 2002 redesign, received a Silver Award in the Society of News Design competition. She is also credited with designing the “Market Lineup” financial summary, and the Journal’s first-ever weather page. She is the author of The Wall Street Journal Guide to Information Graphics, which offers a step-by-step guide to executing clear, concise, and intelligent graphics for everyone from the average PowerPoint user to the sophisticated professional.

Ms. Wong graduated from the University of Louisville with a B.A. in Graphic Design and a background in mathematics and economics. She earned her Master of Fine Arts degree from Yale University, where she studied information design and completed her dissertation with thesis advisor Edward Tufte, a leader in the field. Prior to her career in journalism, Ms. Wong worked with complex financial data as a senior consultant with Deloitte & Touche, and as a senior graphic designer at Page, Arbitrio & Resen.

To speak with Dona Wong, Lee Rafkin, or Alan Siegel, or to learn more about Siegel+Gale’s Simplification practice, please contact Temin and Company at 212-588-8788 or news@teminandco.com.

About Siegel+Gale

Siegel+Gale (www.siegelgale.com) is one of the world’s premier strategic branding companies and a pioneer in simplifying complex customer communications. Since it was founded by Alan Siegel in 1969, the firm has applied the art and science of simplicity to create branding programs that have helped many of the world’s best-known organizations excel. Driven by its philosophy of “Simple is Smart,” Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience with the brand promise.

The firm has worked with an array of leading organizations, including AARP, Aetna, American Express, Bank of America, Dell, The Four Seasons Hotel Group, the Internal Revenue Service, Lexus, Merrill Lynch, 3M, Microsoft, Motorola, the National Basketball Association, Pfizer, and Sony PlayStation. Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, and Dubai, and strategic partnerships around the world.

Siegel+Gale is part of the Omnicom Group Inc. (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.

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Alan Siegel


CONTACT: Temin and Company at 212-588-8788 or news@teminandco.com for Siegel+Gale

SOURCE Siegel+Gale

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