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Omnicom Group's MobileBehavior Deepens Agency Integration With Executive Hire

Posted on: Wednesday, 15 July 2009, 14:35 CDT

NEW YORK, July 15 /PRNewswire/ -- MobileBehavior, Omnicom Group's leading global mobile brand and agency consultancy, today announced the appointment of mobile industry veteran Chris Golier as Senior Vice President, Marketing. In his role, Golier will lead the integration of the firm's mobile behavioral marketing solutions and services with partner agencies and clients globally. He will also be responsible for channel development activity and continuing to grow the adoption of the firm's Endorsed Impressions(TM) measurement model and real-time mobile intelligence products.

"As marketing and product functions become increasingly blended in open mobile and digital environments, agencies and brands are looking to fully understand how to establish new relevance and capture share in these evolving categories. Chris understands both the opportunities and challenges in mobile faced by brands and agencies globally," said MobileBehavior Managing Director Jason Newport. "His extensive experience in mobile integration across all media categories and accomplishments in marketing within the digital media, publishing and telecom industries make him a unique asset that fits perfectly with our offering."

Golier brings a wealth of wireless experience to the role, having held senior positions in digital and mobile business development and marketing at NBC Universal and Conde Nast, among others. "I am thrilled to join MobileBehavior as it continues to rapidly expand. The importance of having a proven partner in mobile that leverages the impact of socialization is more important than ever," said Golier. "MobileBehavior naturally integrates a brand and its associated value message with the daily lives of consumers. This drives participation at precise moments as well as important brand relationships among consumers."

Golier will primarily focus on further connecting MobileBehavior's Omnicom-networked audience profile and proximity-based mobile solutions and services across the globe, building on recent wins with partner media and advertising agencies in Asia and North America.

About MobileBehavior

MobileBehavior LLC (www.mobilebehavior.com) provides the insight, strategy, and management to drive the real-time mobile experience and mobile behavior for brands around the world. We are an Omnicom Group company with an inter-agency collaboration focus, offices in North America and Asia, and resources across the globe.

About Omnicom

Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

SOURCE MobileBehavior LLC

Source: PR Newswire

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