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ContentNext Media Extends Reader, Advertiser Benefits with New Site Design; Sees Immediate Traffic Gains

Posted on: Thursday, 16 July 2009, 07:40 CDT

NEW YORK, July 16 /PRNewswire/ -- ContentNext Media, publisher of leading digital-media sites paidContent, mocoNews, paidContent:UK and contentSutra, today officially unveiled a broad expansion of reader and advertiser benefits within its new site design. The company also announced that site traffic and reader engagement have both risen immediately.

"We've graduated from a traditional blog approach to give our readers speed, customized real-time feeds, and additional content," said Rafat Ali, co-founder and publisher of ContentNext and co-editor of the company's editorial properties. "At the same time, we've extended our advertisers' reach to all our platforms, creating new premium positions and the opportunity to fully sponsor the conversation."

Reader reaction has been clear and immediate. In the three weeks since the redesign went live, average page views per visit and average time on the sites have increased 7.4 percent.

Advertiser reaction has been similarly positive.

"From day one, paidContent has been an incredible asset to our branding efforts," said Cherilyn Early, senior marketing manager at Epic Advertising. "The exposure and positioning that we've gotten through sponsorships and online campaigns is truly one of a kind."

"The current site redesign provides a clean and uncluttered environment that helps our campaigns stand out," said Ashley Sales, director of marketing communications at ExactTarget. "The paidContent team is great to work with and made the execution easy."

ContentNext Media's award-winning editorial properties cover the business of digital media across the globe and chronicle how that content is reshaping the media, technology, information and entertainment industries. The sites' audience is influential, relevant and engaged: Currently, ContentNext Media sites attract approximately 1.4 million site page views per month, and the company also delivers some 800,000 email newsletters per month. More than 63 percent of ContentNext readers are C- or senior-level. A full 75 percent are actively interested in viewing marketing, advertising and social media content. Some 40 percent are involved in the purchase of Web software. And a full 90 percent of readers say the company's content helps them do their job better.

Users get more news, analysis, insights and delivery options

With the new site design, readers get through much more information, and much more quickly.

• A "360 degree" view of all of the ContentNext properties now graces each site's home page, complemented by more prominent links to the most popular articles, most recent reader comments, and related stories. And new, integrated modules show headlines from sister properties.
• Building on the existing Twitter newsfeeds for each title, the sites now offer customized e-mail alerts and personalized RSS feeds of company-specific as well as keyword-specific content to deliver breaking news to readers faster. Also in development: SMS Alerts.
• ContentNext is also taking the opportunity to introduce a raft of new content spanning news, opinion and analysis. From a new "Thought Leaders" series of guest commentaries, to topical looks at debates unfolding on company blogs in the "Inside Word," to lighter fare like the "Twitter Report Card," the new content covers the full range of reader interests.
  

"Our new design gives us the opportunity to spotlight content whose value lives well beyond the conventional blog post," added Ali. "We've had these new editorial features in mind for some time and are pleased with the strong reception they're already getting from our audience."

Advertiser benefits extend to all platforms

For advertisers, the new design creates extended reach, increased engagement and the opportunity to amplify share of voice. At the heart is a reduction in per-page ad units, creating more prominent positioning for the company's full menu of ad formats and integrated branding opportunities.

With the new design also comes a new premium advertising package that will serve above-the-fold ads throughout all of the company's Web pages and newsletters. The package also includes ads within customized RSS and mobile feeds as well as a sponsor posting -- comprising contextual ads on a site's home page stream and within its email newsletter.

"The improvements for our existing advertisers, and the opportunities created by our premium ad package, create an unprecedented opportunity for marketers and brand managers to reach our unparalleled audiences," said Jeff Britt, sales director for ContentNext Media.

About ContentNext Media, Inc.

ContentNext Media, Inc., a Guardian News & Media company based in New York City and Santa Monica, California, covers the business of digital media. The company operates paidContent.org, mocoNews.net, contentSutra.com and paidContent:UK. Founded by noted journalist Rafat Ali in 2002, the company's news sites chronicle the economic evolution of digital content that is shaping the future of the media, information and entertainment industries. The company also operates a paid research division and conducts exclusive industry events. Our belief is that in the near future, all media will be digital media, and we are helping define sustainable business models and innovation within this sector. ContentNext Media is online at http://www.contentnext.com.

SOURCE ContentNext Media, Inc.

Source: PR Newswire

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