TypeAMom.net on FTC Regulations for Bloggers
ASHEVILLE, N.C., July 17 /PRNewswire/ — Type-A Mom Mommy Bloggers Editor Mary Davis has read a lot of debate about whether the involvement is a good thing or a bad thing. She’s heard talk of bloggers facing possible ramifications for participating in reviews and affiliate marketing. And she’s heard the FTC might be making its decision about regulations by the end of the summer. What she hasn’t heard is a clear explanation of these proposed regulations and what they may mean to individual bloggers who currently work with companies to provide reviews and to create buzz about products.
She read the 86-page FTC’s Guides Concerning the Use of Endorsement and Testimonials in Advertising and breaks down just what it could mean, and discusses some of the ethical concerns facing writers and readers of mom blogs. She breaks it down to three very simple guidelines.
Read the full post: http://www.typeamom.net/understanding-ftc-regulations-for-bloggers.html
SOURCE Type-A Mom