July 17, 2009

Kid Rock debuts new brew at concerts

Singer Kid Rock's American Badass Beer debuted at his concerts in Detroit this week, organizers said.

This was the first time the musician's American-style lager was made available to the public, the Detroit Free Press reported Friday.

I'm American, that's what I like to drink, and from looking around the parking lot before my shows, I know that's what my fans drink, the Free Press quoted Kid Rock as saying.

J. Patrick Kenny, chief operating officer of the beer distributor Drinks Americas, told the newspaper 12-ounce and 22-ounce bottles of the brew will soon be sold in Michigan, Ohio, Texas, Nevada, Tennessee and California, and will be made available in stores nationwide next year.

It's a good beer with an awesome name, Kenny said. When you hear the name American Badass, I don't care what neighborhood you're from, you just smirk.