Shore Communications: New Research to Show Recession’s Impact on Content Buyers & Pathway for Rebound

July 20, 2009

WESTPORT, Conn., July 20 /PRNewswire/ — Shore Communications (www.shore.com), leading research and strategy consultants serving the information industry, said today that it is launching a major research project to understand how enterprise content buyers have adapted to the recession and what those changes will mean for content vendors once the economy improves.

The Shore research project — titled “New Rules of Engagement: Re-Tooling Information Sales and Marketing for the New Economy” — will combine both traditional quantitative analysis and first-person narrative case studies.

The project is being co-sponsored by the Software and Information Industry Association (SIIA) and Special Libraries Association (SLA), two leading associations serving the vendor and user communities respectively.

“Long-standing assumptions about how buying organizations calibrate their purchasing of enterprise information services are no longer valid,” explained John Blossom, Shore Communications president. “Publishers and information vendors have been impacted dramatically by the recession and will continue to be impacted even as the economy improves.

“This means that information services vendors and their clients must clearly understand how buying decisions are being made in enterprises, who is influencing them and what the gaps are between buyers’ new decision making and the perceptions of vendors’ sales and marketing teams,” Blossom said. “There is a great opportunity now to come out of this recession prepared, but only if vendors’ game plans are based on objective and unbiased insights.”

Added Blossom, “We’re delighted that the SIIA and SLA have agreed to sponsor this study and look forward to providing their members with excellent insights that will help them to succeed in selling and buying content services.”

Shore’s research will encompass quantitative analysis about where the information industry is headed based on real-life narratives gathered from information professionals and executives. The approach is designed to eliminate bias in collecting input and to reveal behaviors that are difficult to uncover using traditional research methods, Blossom said.

Both information vendors and information professionals are invited to participate in the study. For more details and to register interest, please visit www.shore.com/newrules2009.

Depending on their level of participation, information companies will receive reports and detailed and customized briefings on the study’s finding, either through Web-based presentations or on-site events. Participating SLA members also will have an opportunity, via webinars, to be briefed on the Shore findings and to receive a summary report.

“This has been a painful period for many in the information and technology arenas,” Blossom said. “But now is the time to look forward, and our mission is to provide the insight and knowledge for our study participants to do so with confidence and renewed energy.”

Updates on the Shore project will be provided periodically at www.shore.com and http://www.linkedin.com/groups?home=&gid=2118406.


Shore Communications Inc. (www.shore.com) is a leading market research and executive consulting firm active in the publishing, content technology, social media and enterprise knowledge arenas. The firm helps its client understand their markets, focus their marketing and sales strategies and then implement with clarity and impact. Shore team members include industry veterans with decades of senior-level experience. The firm was founded in 1997 by John Blossom.


The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to 500 leading software and information companies. For further information, visit www.siia.net.


Special Libraries Association (SLA) is a nonprofit global organization for innovative information professionals and their strategic partners. SLA serves more than 11,000 corporate, academic, government, and other information specialists in 75 countries. SLA promotes and strengthens its members through learning, advocacy, and networking initiatives. For more information, visit us on the Web at www.sla.org.


    John Buckman
    Shore Communications

SOURCE Shore Communications

Source: newswire

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