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PHOTOS: Upper Deck Brings the Immortal Michael Jackson to the Masses With Its Most Newsworthy Trading Cards of 2009

Posted on: Tuesday, 21 July 2009, 13:27 CDT

CARLSBAD, Calif., July 21 /PRNewswire/ -- On June 25, 2009, the silence was deafening. In honor of one of the world's most prolific performers, The Upper Deck Company is releasing a quartet of short-printed, illustrated "Icons" insert cards honoring Michael Jackson's legendary 1993 Super Bowl XXVII halftime performance.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/upperdeck/39207/

(Logo: http://www.newscom.com/cgi-bin/prnh/20080710/LATH516LOGO-a )

(Photo: http://www.newscom.com/cgi-bin/prnh/20090721/NY49636 )

On Sunday, January 31, 1993, the sporting world tuned in to watch Dallas battle Buffalo for football's biggest title game. Adding to the excitement of the annual event, the halftime show stirred up the kind of buzz that only one performer could ever generate: Michael Jackson took center stage and with a set that featured some of his most memorable hits and trademark dance moves, he rocked the house of 98,374. Dallas won the game, 52-17, and Jackson won over a new generation of fans with what many consider the most spectacular halftime show in history.

"Michael Jackson was a unique entertainer whose performances routinely exceeded expectations as he continually tested the boundaries with his music and dance," said Jason Masherah, Upper Deck's director of Sports Brands. "After witnessing the outpouring of love at his memorial, we knew the public would appreciate this commemorative collection to celebrate his larger-than-life persona. Both sports and music fans alike will no doubt reminisce about the memorable halftime performance."

The cards will be available in the August 4th on-sale launch of Upper Deck's 2009 UDx Baseball series.

About Upper Deck

Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.

SOURCE The Upper Deck Company

Source: PR Newswire

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