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Consumer Reports Best Baby Products Book Recommends Parents Breastfeed and Buy Store-Brand Baby Formula

Posted on: Tuesday, 21 July 2009, 14:52 CDT

GORDONSVILLE, Va., July 21 /PRNewswire/ -- For more than a year now, Consumer Reports has been urging parents to save money on baby formula by purchasing store brands at retailers such as Walmart, Sam's Club, Target, Kroger, CVS, Babies R' Us, and Walgreens. In a recent blog posting, the publisher announced the availability of the new 10th edition Consumer Reports Best Baby Products, available in its online bookstore* and in bookstores nationwide. The guide offers a number of ways to "save money on baby stuff," including recommendations to breastfeed and buy store-brand formula:

"Breast-feed if you can. It'll save you $2,000 a year, the money you'd spend on infant formula."

"If you choose or need to use infant formula, buy powdered formula. It costs less than concentrated liquid or liquid formula. And keep in mind that all infant formula sold in the U.S. must meet the same basic nutrient requirements specified by the U.S. Food and Drug Administration, so if your baby likes store-brand formula, buy it -- in the largest-size cans you can find."

Consumer Reports recommends** buying store-brand formulas because they are nutritionally comparable to Enfamil(R) LIPIL(R) and other name-brand formulas:

"We found that the store brand of formula at a local Wal-Mart (Parent's Choice) cost 50 percent less per ounce than a leading national brand (Enfamil). According to the FDA, all formula marketed in the United States must meet the same nutrient specifications, which are set at levels to fulfill the needs of infants."

"This is a powerful endorsement for store-brand baby formula coming from an unbiased advocate that wants to help parents make wise purchasing decisions," said PBM Products CEO Paul B. Manning, the leading supplier of store-brand infant formulas in the United States. "We encourage parents to purchase this important guide and consider two options that make nutritional and fiscal sense: breastfeeding and/or store-brand baby formula."

Parent's can learn more by using an online baby formula savings calculator at http://www.parentschoiceformula.com/baby-formula-savings-calculator.aspx.

About Consumer Reports

Consumer Reports is the only publisher that conducts its own independent, unbiased safety and effectiveness testing on products for babies. Consumer Reports accepts no advertising in its publications. Consumer Reports Best Baby Products is the indispensable companion for new parents navigating the complex maze of hundreds of available baby products. For more information, visit www.consumerreports.org.

About PBM

PBM is privately owned and based in Gordonsville, VA. PBM companies specialize in manufacturing, distributing, and marketing consumer food, nutritional, and pharmaceutical products. For more information, visit www.pbmproducts.com.

Enfamil(R) LIPIL(R) are registered trademarks of Mead Johnson & Co.

*Accessed July 20, 2009, from http://blogs.consumerreports.org/baby/2009/07/save-money-on-baby-stuff-cheap-formula.html

**Accessed April 29, 2009, from http://www.consumerreports.org/cro/babies-kids/baby-toddler/eating-and-sleeping/formula/formula-4-07/overview/0704_formula_ov.htm.

Contact: Joe Shields Director of Public Relations (800) 959-2066 ext. 1131 jshields@pbmproducts.com

SOURCE PBM Products, LLC

Source: PR Newswire

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