Twentieth Century Fox Home Entertainment Partners with EyeWonder and Moxie Interactive to Integrate Twitter in Rich Media Ads
ATLANTA, JULY 22 /PRNewswire/ — EyeWonder, Inc., an innovator in interactive digital advertising technologies and services, today announced its partnership with Fox Home Entertainment and Moxie Interactive to give viewers the ability to tweet directly in banner ads that promote the availability of “Dollhouse” Season One on Blu-ray and DVD.
“We’ve recently seen brands using Twitter in different ways to help promote a product or service, but we wanted to take the technology a step further by giving users the ability to tweet directly in the ad unit,” said Michael Rosner, Senior Vice President of Global Sales at EyeWonder. “EyeWonder has partnered with Moxie on many occasions to drive innovation in the interactive digital advertising industry. Given we wanted to launch this new rich media feature with a premier partner, we used FHE’s ‘Dollhouse’ Season One campaign, as the social aspect of it allows people to share their thoughts on the show and drum up excitement about the Blu-ray/DVD release.”
The user-initiated rollover ads display tweets from “Dollhouse” star Eliza Dushku’s Twitter feed and invite users to sign in to their own Twitter accounts for an opportunity to share their thoughts on the show. Once they’ve passed through a moderation module, viewers’ tweets could potentially appear in banner as well. The units also feature a photo gallery, video vignettes from the show and commentary from “Dollhouse” creator Joss Whedon.
“For ‘Dollhouse’ Season One, we really wanted to engage users and give them the opportunity to become part of the ad experience,” said Mark Levien, Executive Director of Digital Marketing at FHE. “Eliza already has a loyal following, so allowing users to interact with her within an ad unit makes the brand engagement that much more relevant. With the Twitter function, we hope to foster real-time conversation among fans of the show and hopefully give those who haven’t seen it yet the opportunity to gain more insight into what it’s all about.”
The ads will run through August 3 on various male-targeted and sci-fi sites. To see a demo of FHE’s “Dollhouse” ad, click here. This new feature will be available on all EyeWonder in-page rich media ads as part of the company’s SocialWonder(TM) offerings.
About Twentieth Century Fox Home Entertainment
A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on DVD,
Blu-ray Disc (BD) and Digital Copy as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets–from mass merchants and warehouse clubs to specialty stores and e-commerce–throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.
About EyeWonder, Inc.
EyeWonder, Inc. is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. Headquartered in Atlanta, Georgia, U.S.A., EyeWonder, Inc. has domestic offices in New York, Chicago, San Francisco, Dallas and Los Angeles. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia. For more information on the company’s interactive digital advertising solutions or its global office network, please visit http://www.eyewonder.com or follow us on Twitter www.twitter.com/_ew.
SOURCE EyeWonder, Inc.