July 23, 2009

Nordstrom to sell ‘Twilight’ clothing line

Nordstrom, Inc. says it has partnered with Summit Entertainment to sell an exclusive fashion and jewelry collection inspired by Hollywood's Twilight films.

The lines are slated to debut before the Nov. 20 release of The Twilight Saga: New Moon, the second movie adapted from Stephenie Meyer's popular vampire novels.

The clothing and jewelry will be available at nordstrom.com/newmoon beginning Oct. 1 and in the BP. department at Nordstrom stores starting Oct. 15.

Created by Awake, Inc., the apparel collection includes fitted screened T-shirts, tanks and hoodies that reflect the mood and spirit of the films, the department store said.

The collection of silver and gold-plated fashion jewelry created by Nordstrom includes necklaces, bracelets, earrings and key fobs. I love Edward and I love Jacob heart pendants hang from chains, and bracelets and key fobs feature film-related charms including Bella's truck, Jacob's motorcycle, vampire family crests, a moon, wolf and feather.

We hope to bring the 'Twilight' experience into our stores through fashion for our customers, Loretta Soffe, Nordstrom executive vice president and general merchandise manager for women's apparel, said in a statement. The line allows customers to show their love for the film by creating a whole look with pieces from the collection or combining with other merchandise to create a unique look of their own.