Beverly Hills-based ROAR, LLC has acquired Nashville-based Girlilla Marketing, LLC

July 23, 2009

NASHVILLE, Tenn., July 23 /PRNewswire/ — Girlilla Marketing specializes in strategic digital marketing including fan-to-fan online marketing, social community building, integrated editorial promotion and mobile marketing for entertainment industry clients such as Warner Music Group, Universal Records South, Emblem Music Group, Image Entertainment, Bigger Picture Group, Dale Morris & Associates, and Skyline Music Publishing as well as current artists Randy Houser, Gloriana and Larry the Cable Guy.

Matt Maher, head of ROAR’s Nashville office, explains, “After working closely with Girlilla on a number of ROAR clients, including Aisha Tyler, David Alan Grier, Gaelic Storm and Zac Brown Band, it became clear that they understand artists and brands, and have a real intuitive grasp of the continually evolving digital landscape. Combining their expertise, creativity and professionalism, the Girlilla team delivers real quantifiable results for its clients.”

Jennie Smythe, Founder and President of Girlilla Marketing, states, “Having collaborated over the last year with ROAR, I have been impressed with the people, the culture and the entrepreneurial spirit of the company which is so important in Girlilla’s business. Becoming part of the ROAR family brings exciting new business opportunities as well as the resources to continue to grow Girlilla as the leading digital marketing firm for the entertainment industry.” Prior to Girlilla, Smythe held content and marketing positions with Yahoo! and Clear Channel.

Helmed by Smythe, Girlilla will continue to operate out of Nashville, TN as a wholly-owned subsidiary of ROAR.

ROAR’s businesses include artist management; brand and corporate consulting; film and television production; and sports, entertainment and media related investments. ROAR is headquartered in Beverly Hills and has offices in Nashville, Atlanta and New York City.

For more information please contact Liz Norris at ROAR 917.755.1005 / Norris@roar.la

About ROAR:

ROAR is a full-service management company providing clients with a comprehensive solution for maximizing their careers and brands across the spectrum of industries they care about most – music, film, TV, new media, licensing and retail. Headquartered in Beverly Hills with offices in Nashville, Atlanta and New York, ROAR employs a team of top industry executives with varying backgrounds, including talent and music management, brand management, licensing and retail, film and television production, new media, film finance, business affairs and advertising. For more information on the company, visit http://www.roar.la.

About Girlilla Marketing:

Girlilla Marketing’s repertoire has included music, comedy, books, film and local business. Clients have included Emblem Music Group, Universal Records South, Warner Music Group, Image Entertainment, Bigger Picture Group, Dale Morris & Associates, Skyline Music Publishing and more. For more information on the company, visit http://www.girlillamarketing.com.


Source: newswire

comments powered by Disqus