USA TODAY Announces New e-Edition and Weekend EXTRA

July 27, 2009

Improved Replica Edition of Newspaper Available August 3rd

New Product Offers Regular Saturday Edition for USA TODAY Subscribers

MCLEAN, Va., July 27 /PRNewswire/ — USA TODAY, the nation’s top-selling newspaper, announces the availability of its new e-Edition product. Launching on Monday, August 3, the e-Edition is an exact replica version of USA TODAY featuring additional interactive and exclusive content. The e-Edition product will also include a Saturday-Sunday edition called USA TODAY EXTRA, the first-ever regular weekend product from USA TODAY, available only to print edition and e-Edition subscribers. Information on the e-Edition can be found at electronicedition.usatoday.com

“USA TODAY is perfectly modeled to suit all the new and emerging technologies we are seeing in the marketplace,” said Dave Hunke, president and publisher, USA TODAY. “We’re very pleased to be able to bring the e-Edition to our readers and we will continue to look for new platforms to grow on.”

USA TODAY’s e-Edition is a page-by-page, exact replica edition of the newspaper delivered by 5:30 a.m. ET. Subscribers will receive an email notification each morning alerting them to their e-Edition delivery. The e-Edition may be read online or downloaded for later use. The digital subscriptions will be provided as a companion to home and business subscribers of the print product. The e-Edition is also available as a digital subscription only. USA TODAY’s e-Edition will offer two introductory pricing structures: A 52-week digital subscription for $99; and an eight-week trial subscription for $9.95, which will renew to $9.95 every four weeks.

The USA TODAY e-Edition offers a robust and user-friendly platform featuring the speed of the Internet with the organization of a newspaper. The familiar look of the newspaper is presented in a flexible and dynamic digital portal powered by Olive Software. Olive Software is a pioneer in the publishing industry with over a decade of proven leadership in the development of innovative, multi-channel publishing solutions. Features of the e-Edition include:

  • Daily “Editor’s Picks” – Highlighting the best of the day’s content across USA TODAY’s sections.
  • Table of Contents - A section by section table of contents, providing direct access to articles inside the newspaper.
  • Videos - Online videos embedded directly into the accompanying newspaper content.
  • Puzzles and Games – USA TODAY’s interactive puzzles and games including Crossword, Don’t Quote Me, Sudoku, Mini Sudoku, Word Round Up and Up & Down Words.
  • Snapshots(R) – USA TODAY’s popular infographic, with an interactive bonus allowing readers to actively participate in quick polling results.
  • Featured Pages and Thumbnails - Quick scan option to review USA TODAY featured pages like weather, markets and TV listings. A thumbnail section for each page in the newspaper.
  • Search - The ability to text search content and advertisement in the day’s issue and through back issues
  • Back Issues - Easy access to all digital back issues, available from product launch.
  • Text to Speech – One-button text to speech capability, allowing subscribers to have the news provided in an audio format.
  • Multifunction display – Read content in the newspaper format, or simply as text. Other options allows subscribers to zoom, fit-to-page, print and email.
  • Connect to Internet - All links throughout content and advertisements will be clickable, allowing readers to access Web sites outside the digital reader environment.

The USA TODAY e-Edition will also offer a special Saturday-Sunday edition. USA TODAY EXTRA will be the first-ever regular weekend product from USA TODAY. Available only to print edition and e-Edition subscribers, EXTRA is a guide to the weekend offering content from USATODAY.com and USA TODAY. EXTRA offers the latest in entertainment, movies, sports, autos, technology and travel, all designed to help USA TODAY readers plan their weekends.

USA TODAY was founded in 1982 with a mission to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its flagship newspaper and popular Web site, USA TODAY engages the national conversation and connects readers online through social media applications. USA TODAY, the nation’s top-selling newspaper with a total average daily circulation of more than 2.1 million, and USATODAY.com, an award-winning newspaper Web site which launched in 1995, reach a combined 5.8 million readers daily. The USA TODAY news and information brand also includes: USA TODAY Education, USA TODAY LIVE, USA TODAY Mobile, Open Air magazine and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).


Source: newswire

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