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Citibank Launches Citi Mobile(R) For Smartphones

Posted on: Tuesday, 28 July 2009, 09:37 CDT

NEW YORK, July 28 /PRNewswire-FirstCall/ -- Checking your account balance or paying a bill used to involve a trip to the bank, and in recent years, logging on to your home PC. Today, Citibank is making banking easier than ever for its U.S. customers by expanding its mobile offering to smartphones, including most BlackBerry(R) smartphones, Palm(R) devices and iPhone(TM)( )mobile devices. Now, more Citibank customers can access and manage their bank accounts -- anytime and anywhere -- via their smartphone's mobile browser.

"We understand that our customers' busy lives keep them on the go, which is why we want to make it as easy as possible for them to bank with us," said Peter Knitzer, Group Executive Vice President, Citi. "With Citi Mobile now available for all smartphones, even more of our customers have access to fast, highly secure day-to-day banking whenever they need it."

It's become clear that consumers are no longer using their smartphones for business purposes only. According to Nielsen's Q1 2009 Mobile Insights survey, 62% of recent smartphone acquirers use their devices for personal reasons, such as taking photos or texting friends, while only 10% use them solely for business. Additionally, consumers are switching to smartphones at a rapid pace, with smartphones accounting for 22% of all devices acquired in the past six months, increasing total market penetration in the U.S. to 16%.

The new Citi Mobile offering allows users of web-enabled mobile devices including BlackBerry(R) smartphones, Palm(R) devices and iPhone(TM)( )devices to easily:

• View Citi account balances and account activity
• Pay bills and set up recurring payments
• Make transfers between Citi accounts
• Locate Citi branches and ATMs
• Connect to Customer Service
  

Citi Mobile for smartphones provides easy navigation on virtually any device that has a mobile browser and an internet connection. And signing in is easy -- customers enter the same personal User ID and password they would use on their home computer.

With millions of Citibank customers banking online, many visiting the site at least once a week, and more consumers switching to smartphones everyday, Citi Mobile's new offering provides consumers with more choices than ever for quick and easy banking.

About Citi Mobile and Citibank

Citi Mobile for smartphones is a mobile banking application built by Citibank with support from Mobile Money Ventures, a joint venture of Citi and SK Telecom that provides mobile financial services applications globally. Citibank was the first major U.S. bank to launch a downloadable mobile banking application in 2007.

Citibank is a member of Citi, the leading global financial services company, which has approximately 200 million customer accounts and does business in more than 140 countries. Through its two operating units, Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Additional information may be found at www.citigroup.com or www.citi.com.

Citi, Citibank and Citi Mobile are registered service marks of Citigroup Inc.

Palm is among the trademarks or registered trademarks owned by Palm, Inc. The Trademark BlackBerry is owned by Research In Motion Limited and is registered in the United States and may be pending or registered in other countries. Citibank is not endorsed, sponsored, affiliated with or otherwise authorized by Research in Motion Limited. iPhone is a trademark of Apple Inc.

SOURCE Citibank

Source: PR Newswire

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