July 28, 2009

CollegeHumor.com sprouts production arm

IAC has announced it is starting Notional, a U.S. video-content company that grew out of its entertainment property, CollegeHumor.com.

CollegeHumor's original videos have been viewed more than 300 million times, and its viewers watch 100 years' worth of video content each month, IAC said.

Building on this foundation, the new production company will create programming of all genres for all demographics to be distributed across multiple media platforms, including television.

Notional is to be headed by Ricky Van Veen, who will give up his current role as editor in chief of CollegeHumor, IAC said.

We're trying to take what we've mastered online -- the ability to create attention-getting pieces of content at a low price -- to other people and platforms, Van Veen said in a statement.

IAC is a company with its roots in the entertainment business. From Barry Diller's days at Paramount and IAC's early involvement in Reveille to CollegeHumor's 10 weekly original videos and the growing editorial voice of The Daily Beast, IAC has, in one way or another, had a hand in content creation since its founding.