• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

AT&T Named Official Communications Services Sponsor of Major League Soccer; U.S. Men's and Women's National Teams

Posted on: Wednesday, 29 July 2009, 17:36 CDT

DALLAS, July 29 /PRNewswire-FirstCall/ -- Soccer United Marketing, on behalf of Major League Soccer, L.L.C. (MLS), the U.S. Soccer Federation and AT&T* announced today that AT&T will be the official communications services sponsor of MLS and the U.S. Men's and Women's National Teams. As part of the multi-year agreement, AT&T is the title sponsor of the AT&T MLS All-Star Game, and in the future will enhance the soccer experience for fans by delivering exclusive content across the wireless device, TV, and PC.

"We're pleased to associate our brand with this world-class game that's arguably the most popular sport around the globe," said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. "We look forward to working closely with Major League Soccer and the U.S. Men's and Women's National Teams to better connect soccer fans around the world to the excitement of the game through our leading edge technology and platforms - AT&T mobility, broadband, voice and video services."

As the title sponsor of the 14th annual MLS All-Star Game, AT&T's logo will be placed on the front of players' jerseys and on in-stadium signage throughout Rio Tinto Stadium in Sandy, Utah. AT&T will also have the ability to deliver behind-the-scenes content, including post-game highlights, player profiles and interviews, goal of the week and more, to AT&T U-Verse(SM) TV, AT&T MediaNet, CV mobile video and online at http://fanzone.att.net. Plans also include development of an SMS fan platform and MLS wireless application protocol (WAP) page.

"We are thrilled to welcome AT&T to Major League Soccer and look forward to working with them as the official communications services partner and title sponsor of these epic soccer events," said Kathy Carter, executive vice president of Soccer United Marketing. "With AT&T providing exclusive content and technology enhancements, this new agreement will truly change the game-watching experience for fans - both on and off the field."

This agreement builds upon AT&T's existing sponsorship of the Mexican National Team and InterLiga, a Mexican club tournament that takes place on American soil.

For more information on AT&T's sponsorship of MLS and the U.S. Men's and Women's Soccer Teams, please visit: http://fanzone.att.net.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE(R) magazine's list of the World's Most Admired Companies.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.facebook.com/ATTSmallBiz to discover more about our small business services.

(C) 2009 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

SOURCE AT&T Inc.

Source: PR Newswire

More News in this Category