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Double Fusion to Launch Dynamic In-Game Video Advertising in WipEout(R)HD for the PLAYSTATION(R)3 (PS3(TM)) System

Posted on: Monday, 3 August 2009, 07:30 CDT

SAN FRANCISCO, Aug. 3 /PRNewswire/ -- Double Fusion today announced that it will introduce the first dynamic video advertisements on the PLAYSTATION(R)3 (PS3) system in the hit downloadable title, zero-gravity racer WipEout(R) HD, currently available worldwide via the PlayStation(R)Network. The addition of dynamic ads into WipEout HD connects brands to the game's growing fan-base across North America and Europe via the highest definition video ads available in-game. Double Fusion (http://www.doublefusion.com/), the leading in- and around-game advertising and gaming audience network, will also offer standard definition video ad placements to supplement the HD-quality units.

Taking advantage of WipEout HD's 1080p high definition capabilities, Double Fusion's video ads approach the HD graphics experienced during gameplay. Developed to contextually match the game's sleek futuristic design, video advertisements complement the WipEout HD world seamlessly. Ads are shown during the game's loading screens in a number of different visual alignments.

"By introducing high-resolution dynamic video ads into WipEout HD, Double Fusion is responding to advertiser demand and offering an engaging ad format while pushing in-game ad innovation to a new level," said Jonathan Epstein, CEO of Double Fusion. "The title is one of the most popular and visually stunning available on the PlayStation Network and a perfect vehicle to connect advertisers to a captivated audience. It comes as no surprise that advertisers have already signed up for WipEout HD even before the launch of the new video ad units in the game."

The WipEout HD partnership adds another title to Double Fusion's growing PS3 system network. The company expects to launch dynamic in-game ads in another handful of titles by the end of the year, giving advertisers a comprehensive audience of gamers to target through the console.

Developers and publishers interested in learning more about increasing per-title revenues through integrated and dynamic ad placement opportunities with Double Fusion should contact business@doublefusion.com.

About Double Fusion

Double Fusion is the most powerful multi-platform in-game advertising network in the world. Tapping into the fast growing in-game advertising market, Double Fusion connects Fortune 500 brands to millions of video game players through their award-winning dynamic ad-serving technology and marketing services. Committed to providing free and ad-supported games for everyone, Double Fusion's global network currently boasts over 30 top-tier game publishers providing unique game content experiences for consumers and the advertisers looking to reach them across all demographics, platforms, and game genres. Privately held and headquartered in San Francisco, Double Fusion has offices in Chicago, New York, Jerusalem, London and Tokyo.

SOURCE Double Fusion

Source: PR Newswire

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