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Zeta Interactive Launches Zeta Next Page; Provides Digital Solution for Changing Print Media Market

Posted on: Wednesday, 5 August 2009, 07:01 CDT

NEW YORK, Aug. 5 /PRNewswire/ -- Zeta Interactive, a leading full-service digital marketing agency, today announced the official launch of Zeta Next Page, a revolutionary digital publishing platform and marketing solution that enables publishers and print marketers to reshape their products and marketing strategies for greater success in the digital age. Zeta Next Page is the first and only single-source technology, delivery platform and marketing solution that enables users to easily transform print publications -- magazines, newspapers, catalogs, marketing collateral and more -- into robust, interactive, and targeted digital publications, then market them through email and other digital channels for greater results.

Zeta Interactive developed the Next Page product in response to the struggling print market which has faced rising paper, printing and distribution costs in recent years along with concurrent declines in readership and advertising, as consumers migrate to online channels. Zeta Next Page enables marketers and industries heavily invested in print -- publishers, catalogers, direct mailers, etc. -- to augment their print offerings by transforming them into targeted, interactive digital publications, then market them through email and other interactive channels to drive traffic, engagement, and, ultimately, ROI. And because Zeta Next Page is fully integrated with Google Analytics as well as Zeta Mail, the company's best-of-breed email platform, marketers can leverage campaign results and analytics to better hone their content and offers for increased ROI over time.

"Changing media consumption patterns along with a challenged economy are forcing publishers and other industries heavily invested in print to reassess the very fundamentals of their businesses -- from production and circulation to advertising and distribution," said Al DiGuido, CEO of Zeta Interactive. "Clearly the future lies in digital alternatives that help bridge the gap between print and adjacent media. Zeta Next Page is well poised to help these organizations not only survive in this digital age, but thrive."

While digital publishing is not new, the challenge until now has been in its adoption -- getting users to actually open and interact with the digital products. Thus, Zeta Next Page provides a complete marketing solution to drive traffic, engagement and ROI, including alerts and triggered follow-up emails that provide increasingly targeted and relevant content and offers based on user response and analytics. Furthermore, by using Zeta Next Page, publishers and marketers can go far beyond digital replication of their publications to create a more engaging, impactful and interactive end-product. Among the highlights of Zeta Next Page:

• Ability to embed audio and/or video: Offers a more engaging user experience and provides publishers with additional advertising opportunities
• 360 degree views of products: Provides better product detail and drives consumers further along in the buying process
• Share-to-social and share-with-friends capabilities: Easily email or post content to popular social media sites to virally increase readership and sales
• Shopping cart experience: Enables consumers to add items to carts directly from product views; increases ease and likelihood of orders
• Searchable by keyword: Readers can quickly find what they are seeking in current issues as well as saved archives
• Printable, Downloadable: Users can download or print to read at a later date; PLUS print individual coupons, products or articles
• Unparalleled analytics: Gain insights into user activity and engagement with each publication in order to customize and optimize content for increased ROI over time
  

"Today's consumers are more demanding than ever, expecting relevancy and interactivity as well as aesthetic appeal from their information and entertainment sources," said DiGuido. "With its host of innovative features designed to increase user engagement and interaction, Zeta Next Page enables publishers and marketers to optimize their publications and their content to increase their returns and do so in a vehicle that is far more cost-efficient than traditional print."

Zeta Next Page is part of a series of new product releases scheduled over several months aimed at shaping the new face of full-service digital marketing. Zeta Interactive also recently launched Zeta Mail 5.0, a remarkably powerful email marketing platform with an intuitive, easy-to-use interface that allows marketers the ability to interact with high volumes of customers and prospective customers in a completely personalized and targeted fashion.

The company has enjoyed steady growth and has expanded its client roster to more than 200 Fortune 1000 customers, including Time Inc., Sony and LiveNation. Additionally, Zeta Interactive has increased its staff to more than 300 employees, and named more than a dozen industry veterans to lead its executive management team.

For more information on Zeta Interactive, including a full listing of company locations, clients and executives, please visit: www.zetainteractive.com.

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services -- from email and search marketing, to Web site development, creative services, social media marketing and mining, and more. The company has been named among the Top 50 digital agencies in the U.S. and 25(th) among U.S. Search Agencies by Advertising Age.

A leading provider of integrated, interactive services, Zeta Interactive helps marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs. The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers -- cost effectively and efficiently -- by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels. The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, Nevada, New Jersey, Texas, Rhode Island and India. For more information please visit: www.zetainteractive.com.

SOURCE Zeta Interactive

Source: PR Newswire

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