Video: Nevada Development Authority Launches Advertising Campaign to Entice California Businesses to Move to Southern Nevada

August 6, 2009

LAS VEGAS, Aug. 6 /PRNewswire/ — Drawing upon the state of California’s escalating budget deficit, high taxes and strict business regulations, the Nevada Development Authority (NDA) tomorrow will launch an advertising campaign that seeks to attract business owners to relocate to Southern Nevada. More so than in past years’ campaigns, NDA foresees many California businesses considering relocation due to the state’s current troubles.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/nevadadevelopment/39122/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090806/NY57820)

The campaign will highlight Nevada’s business-friendly attitude and the fact that business owners pay no corporate or personal income tax and have much lower workers’ compensation rates. “Just looking at the numbers, I don’t know why a California business owner would NOT relocate to Southern Nevada,” said Somer Hollingsworth, NDA president and CEO. “Business owners would be able to make more money, hire more employees, and buy more equipment. They could do more with their business in Nevada than they ever could in California.”

The campaign comes on the heels of the California economic crisis in which the state faces a $26.3 billion budget deficit for which lawmakers have not provided a responsible solution and is projected to reach $42 billion over the next year. California has started issuing IOUs for a variety of payments it owes, but banks stopped accepting IOUs after July 17, 2009.

The advertising campaign consists of television commercials and print advertisements that illustrate the contrast between California and Nevada’s business environments. It will be supported by publicity, grassroots and viral marketing efforts.

For more information, visit www.move2vegas.biz or call 1-888-466-8293 or 702-791-0000.

About Nevada Development Authority

The mission of the Nevada Development Authority is to attract, retain and expand the business base to enhance the overall socioeconomic development of Southern Nevada. Established in Las Vegas in 1956, the NDA is Southern Nevada’s largest economic development agency and contributes to the area’s prosperity by attracting new companies and assisting local companies in expansion projects.

SOURCE Nevada Development Authority

Source: newswire

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