International Location Marketing: Canton of Zug Joins Forces With Greater Zurich Area AG

August 7, 2009

ZURICH and ZUG, Switzerland, Aug. 7 /PRNewswire/ — The Canton of Zug is the latest member of the Greater Zurich Area AG, the Department for Economy of the Canton of Zug and the economic promotion agency Greater Zurich Area AG announced today. Zug is sharing in the worldwide location marketing activities of Greater Zurich Area AG, joining the Swiss Cantons of Aargau, Glarus, Graubunden (Grisons), Schaffhausen, Schwyz, Solothurn, and Zurich, as well as the cities of Zurich and Winterthur. The membership takes effect retroactively 1(st) July 2009.

The Swiss Canton of Zug, with its main cities of Zug and Baar, has been an important foreign direct investment destination for many years. Just a little more than half an hour’s drive to the South of the city of Zurich, Zug has managed to attract numerous international headquarters and finance companies. Today the Canton of Zug is as much a hotbed for biotechnology — hosting industry pioneers such as Amgen and Biogen Idec — as for commodity trading companies such as Glencore, Xstrata and Taloca and other high-tech companies such as Siemens Building Technologies and Roche Diagnostics.

The Greater Zurich Area is Switzerland’s economic engine and a central business location for Europe. Its internationally renowned research and education institutes and their close ties to the business community have established the Greater Zurich Area as a location of choice for future-oriented industries from IT and nanotech to life sciences and green/clean-tech. The Greater Zurich Area is a world-renowned financial center and a highly sought-after location for industries focused on knowledge and value creation. A large number of acclaimed international companies, such as Cisco Systems, Dow, Ecolab, Google, John Deere, IBM, Kraft Foods, Microsoft and Kuhne & Nagel, have chosen the Greater Zurich Area as the place to bundle important corporate EMEA and global operations including holding functions, intellectual property management, Finance and Supply Chain Management, and R&D.


Willi Meier, CEO of Greater Zurich Area AG: “I warmly welcome the Canton of Zug to the Greater Zurich Area. Their decision to join forces with the Greater Zurich Area AG is the consequence of already excellent and close relations between neighbors in geography and ideas. Zug’s experience, success and support in international location marketing under the ‘Greater Zurich Area’ brand will be greatly beneficial for the entire region and further strengthen our joint impact abroad.”

Matthias Michel, Minister of Economy of the Canton of Zug: “The region around Zurich has grown much closer together in the last few years – economically and politically. In light of an ever intensifying international competition among the most attractive company locations, bundling international location marketing activities under a common brand is the right thing to do. We will be able to benefit from the Greater Zurich Area AG’s existing outreach and extensive network abroad, while leveraging our own experience and strength.”




Contacts for media inquiries

Greater Zurich Area AG

Claudia Magri, Head of Communications, Greater Zurich Area AG, Zurich

Tel.: +41 44 254 5907, claudia.magri@greaterzuricharea.ch

Marc Neumann, International Media Relations, Greater Zurich Area AG

Tel: +1 212 427 7185, marc.neumann@greaterzuricharea.ch

Canton of Zug

Dr. Bernhard Neidhart, Head of the Office for Economy and Labor, Canton of Zug

Tel.: +41 41 728 5521, bernhard.neidhart@vd.zg.ch

About the Greater Zurich Area AG

The Greater Zurich Area AG, a nonprofit organization, is the location marketing organisation for the Greater Zurich Area business region. It recruits international companies abroad and assists them in setting up companies and making investments in the Greater Zurich Area. Its sponsor is the “Stiftung Greater Zurich Area Standortmarketing,” a public-private partnership that was established in November 1998. Since that time, its membership has grown to include the cantons of Aargau, Glarus, Graubunden, Schaffhausen, Schwyz, Solothurn, Zug and Zurich, the cities of Zurich and Winterthur, and several Swiss companies.


SOURCE Greater Zurich Area AG

Source: newswire

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