Quantcast

Metropolitan Home’s Showtime House Enters Its Second Season With a Double Dose of Design

August 7, 2009

NEW YORK, Aug. 7 /PRNewswire/ — How do you top the most original and popular showhome concept? Metropolitan Home, the definitive resource for modern design, and Showtime Networks, producer of award-winning TV series, are partnering for a second season of the ultimate multimedia showhouse, with double the space and twice as many designers.

Metropolitan Home’s Showtime House, powered by Time Warner Cable, will celebrate its second season with twin penthouses located in the luxurious Tribeca Summit building here. Top designers will transform 14,000 square feet of indoor and outdoor spaces into stunning masterpieces of design, with the Showtime original series as their inspirations. It will be open on weekends for public tours Sept. 12 – Oct. 18, and tickets will sell for $20 each, with all proceeds from the ticket sales benefiting the non-profit organization Housing Works.

“The partnership between Metropolitan Home and Showtime has been a major hit, and we wanted to ensure that this second incarnation will be even more successful,” says Christie Boyle, Metropolitan Home’s VP of Brand Development, and the project’s co-creator with Larry Kieran, Director of Promotions and Partnerships for Showtime. “With twice as many designers and double the number of stunning design ideas, the second season of the showhome will be as original and surprising as the Showtime series themselves.” Metropolitan Home’s Showtime House won the silver 2008 Folio FAME Award for Best First-Time Event.

“Building on last year’s success, Showtime is incredibly excited to once again partner with Metropolitan Home for this one-of-a-kind experience,” says Len Fogge, Showtime Executive VP, Creative & Marketing. “The combination of the latest in innovative modern design and Showtime’s cutting edge programming forms an organic environment where consumers can physically experience and explore the Showtime brand. The House allows visitors to get a deeper insight into the characters and storylines that solidify Showtime as the premiere destination for compelling programming.”

This year’s line-up of incredible design talent includes Marie Aiello, James Biber, Christopher Coleman and Angel Sanchez, Markus Dochantschi at Studio MDA, Susannah Drake, Francine Gardner, Holly Hunt, Paul Latham, Piero Lissoni, Kara Mann, Richard Mishaan, Surfacedesign, and Workshop/apd. Each designer has been assigned a room and an inspiring Showtime series, such as Californication, Dexter, Nurse Jackie, The Tudors, United States of Tara, and Weeds. Interior designers from the Savannah College of Art & Design are also creating an innovative entryway for the showhome.

Today’s top brands will integrate their products within the house including premier sponsor Time Warner Cable and preferred partners such as AKO, Alessi, Benjamin Moore, Blanco, CaesarStone, Elica, Flou, Kraftmaid, Miele, Molteni, Napoleon, and Swarovski.

About Metropolitan Home

Metropolitan Home stands alone as the definitive guide to modern design and the ultimate authority on what’s next. The magazine is the unparalleled champion of state-of-the-art style. Each page of Metropolitan Home informs and inspires its 2.7 million readers to decorate, renovate, garden, and cook as they create a modern haven for themselves and their families. The magazine’s distinctive voice elevates personal style and celebrates the effect that quality design has on today’s world. Metropolitan Home (MetHome.com) is published by Hachette Filipacchi Media U.S. (hfmus.com), a company of Lagardere Active.

About Showtime

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks Showtime, The Movie Channel and Flix, as well as the multiplex channels Showtime 2, Showtime Showcase, Showtime Extreme, Showtime Beyond, Showtime Next, Showtime Women, Showtime Family Zone and The Movie Channel Xtra. SNI also offers Showtime HD, Showtime 2 HD, The Movie Channel HD, Showtime On Demand, The Movie Channel On Demand and Flix On Demand. SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution which recently launched Smithsonian Channel. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through Showtime PPV. For more, go to sho.com.

About Time Warner Cable

Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.

About Housing Works

Housing Works (housingworks.org) is the largest community-based AIDS service organization in the United States, as well as the nation’s largest minority-controlled AIDS service organization. Since it was founded in 1990, the organization has provided lifesaving services, such as housing, medical and mental health care, meals, job training, drug treatment, HIV prevention education, and social support to more than 20,000 homeless and low-income New Yorkers living with HIV and AIDS. Housing Works also runs social enterprise businesses that raise millions of dollars every year to help pay for services, spread awareness, and provide jobs to graduates of the group’s Job Training Program.

SOURCE Metropolitan Home


Source: newswire



comments powered by Disqus