Left Behind Games gains momentum in preparation for holiday season sales

August 11, 2009

MURRIETA, CA, Aug. 11 /PRNewswire-FirstCall/ – Left Behind Games Inc. (OTC: LFBG), dba Inspired Media, a leading publisher of Christian video games, reports recent developments that are anticipated to provide sustainable profitability before the end of its fiscal year ending March 31, 2010. Most significant is the announcement that Jack of All Games (a Take-Two Interactive Software company) will launch distribution of the Left Behind Games product line on August 25, 2009 with the expectation that games will be available in major retail locations sometime in September. All packaging for the games has been upgraded and, in some cases, will include embossed titles and case slipcovers. Interested retailers should contact their Jack of All Games representative.

The Company recently announced that Wal-Mart will test five of its products in stores during the Christmas holiday season. Preliminary discussions indicate trial marketing will begin on September 28, 2009 and focus on a region favorable to faith-based demographics; potentially Texas. The Company plans a significant marketing push for the trial and will publish details as they become available.

CEO, Troy Lyndon, says, “We expect our bottom line profit to increase substantially in coming quarters as a result of recent aggressive efforts to implement our four-fold marketing plan. Our strategy encompasses marketing through mainstream retailers, the church marketplace, Christian stores and our upcoming online store. Our family-friendly online store will be launched before the end of the quarter, and at that time our products, in addition to more than a thousand family-friendly games, will be available for copy-protected download.”

The Company currently publishes six games including Tribulation Forces, the sequel to the original game LEFT BEHIND: Eternal Forces, known as the most widely distributed Christian PC game in history. The Company’s LEFT BEHIND branded games are based upon the popular novel series by Tim LaHaye and Jerry Jenkins which have sold more than 65 million books in 30 languages worldwide.

In contrast to many other PC games, Inspired Media games encourage positive decisions and actions. Rather than the usual “winning” by using weapons and killing the enemy, players are rewarded when their characters use the power of influence to bring about good rather than destruction.

There are still openings for commissioned sales representatives. Anyone interested in working for LFBG can go to www.inspiredmedia.com/reps and provide their contact information.

About Left Behind Games Inc.

Left Behind Games Inc., also known as Inspired Media Entertainment (www.inspiredmedia.com), has become one of the world’s leading independent developers and publishers of quality interactive entertainment products that perpetuate positive values and appeal to mainstream and faith-based audiences. For samples for your church or school, you can go to http://www.supportgoodgames.com and http://www.inspiredmedia.com.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “potential,” “predicts,” “projects,” “seeks,” “will,” or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company’s future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, and our ability to develop other profitable titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our reliance on a primary distribution service provider for a significant portion of our products, and our ability to raise capital if needed. Other important factors and information are contained in the Company’s Annual Report on Form 10-K for the fiscal year ended March 31, 2009, in the section entitled “Risk Factors,” and the Company’s other periodic filings with the SEC, which can be accessed via a link from www.inspiredmedia.com on our Investor Relations page. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

SOURCE Left Behind Games Inc.

Source: newswire

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