CAVI Sport Previews Surf-Inspired Designer Line During an Iconic Surf Weekend in the Hamptons

August 11, 2009

NEW YORK, Aug. 11 /PRNewswire/ — CAVI, the hot, trend-setting lifestyle fashion brand, recently celebrated the exclusive pre-launch of its upcoming designer surf-inspired fashion line as a part of CAVI Sport at the Surf Lodge in Montauk, NY. The CAVI Surf Capsule is a compilation of the inventive, forward thinking styling of the CAVI Contemporary Sportswear Division, blended with inspiration from the colorful and free-spirited surf lifestyle. Comprised of board shorts, PIMA cotton tees, layered jackets and hoodies, this capsule holds true to many of the technical needs of the core surf community while expressing compelling fashion appeal. Having recently introduced an inspired style to the world of motorsports through an unprecedented partnership with NASCAR racecar driver Chase Austin, CAVI is set to take on the realm of surfing, infusing a new sense of style.

Guests at the exclusive event including Bethenny Frankel and Alex McCord with husband Simon Van Kempen of Bravo’s Real Housewives of New York City, attended the exclusive preview, sipping cocktails, browsing the CAVI Sport collection and left with exciting goodie bags that included Solstice Sunglass Boutique gift cards, Blue Star Jets baseball caps, and items from the CAVI Sport line including t-shirts, Frisbees and beach balls.

CAVI Sportswear Division also partnered with the 11th Annual Rell Sunn Surf Memorial and East End Classics Foundation, Inc., paying tribute to iconic surfer, Rell Sunn at Ditch Plains in Montauk, NY on Saturday, August 8, 2009. The day-long event featured surfing contests, auctions, raffles and incredible prizes — proceeds benefited families with hardships on the East End.

ABOUT CAVI: From the signature crest to bold colors and prints, tailored fit and innovative design, CAVI is favored by celebrity clients, music industry heavyweights including Jay-Z, Ne-Yo, Fabolous, Nas, 50 Cent, T.I., Black Eyed Peas, John Legend and NFL stars Reggie Bush, Clinton Portis, and Jeremy Shockey, and has set a new standard for contemporary sportswear, developing a lifestyle fashion brand that embraces both luxury lifestyle and reflects class. CAVI is available at Macy’s Department stores and selected fine boutiques throughout the country. CAVI Sport will be available in Spring 2010. For additional information, please visit www.cavinyc.com.


Source: newswire

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