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Ronald McDonald House Uses Mobile Campaign Powered by Telescope to Drive Charity Donation

Posted on: Thursday, 20 August 2009, 12:46 CDT

LOS ANGELES, Aug. 20 /PRNewswire/ -- The annual fundraiser Macy's Glamorama kicks off the beginning of fall fashion season tomorrow in Chicago with musical performances, fashion designer attendees and celebrity appearances all focusing on the main goal of the event - raising money for charity.

The Ronald McDonald House Charities(R) of Chicagoland and Northwest Indiana is raising money to build the largest Ronald McDonald House(R) in the world. To help achieve this goal, RMHC(R)-CNI has enlisted the help of mobile pioneer Telescope Inc., to integrate an SMS campaign at Glamorama to allow event guests to donate to the charitable cause via text messaging. RMHC is hoping that the mobile campaign will increase interactivity with its audience and provide an additional method of raising funds.

"Telescope is honored to be a part of 2009 Glamorama and is happy to lend our services to help the Ronald McDonald House raise money for its deserving charity. This type of in-venue SMS campaign is great to interact with guests and offers a convenient way for individuals to donate at a later time by giving them all the necessary info on their mobile phone," said Jason George, CEO of Telescope Inc.

During the event, guests will be shown a video presentation highlighting the role of Ronald McDonald House in keeping the families of hospitalized children together and the need for the new House. The video concludes with a call to action that asks the audience to text their donation amount to the short code 21523. After the audience texts in their pledge amount for the RMHC, they will receive a reply message confirming the amount and the Ronald McDonald House Charity web link with instructions on how to complete their donation online. They will also have the opportunity to opt-in to receive a reminder message from Ronald McDonald House Charities as well as further information via text about upcoming RMHC events.

For more information about the Macy's Glamorama event, visit their website at

Ronaldhousechicago.org

About Telescope

Telescope provides cross media interactive solutions that enable clients to CONNECT with new customers, TARGET new revenue streams and gain INSIGHT directly from their audience. Telescope has managed campaigns for clients such as American Idol, America's Got Talent, NBA, NHL, The Price Is Right, and Deal or No Deal. Telescope's headquarters is in Los Angeles with offices in New York and London. For more information visit www.telescope.tv

Telescope Media Contact Adriana Krause, Telescope 424-270-2917 Adriana.Krause@telescope.tv

SOURCE Telescope

Source: PR Newswire

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