Free Report Helps Small Technology Businesses Eliminate Wasteful Marketing
Posted on: Tuesday, 25 August 2009, 07:15 CDT
NORTHFIELD, N.J., Aug. 25 /PRNewswire/ -- More Caffeine Please, a small business marketing firm, has written a FREE report, "6 Common Marketing Mistakes that are Killing Your Business: And what you can do about it," which gives small technology businesses a practical approach to marketing their products and services that will save both time and money.
The report covers such topics as:
- Many small technology business owners believe that a lot of their marketing is going to waste, but they aren't sure what to do about it. They need to create systems that will enable them to measure which tactics work so they can tweak and eliminate where necessary. Businesses waste millions of dollars in marketing that simply isn't working.
- There is an overriding thought amongst business owners and marketing departments that customers will only purchase the lowest price products. If a business is constantly competing for "bid" work, that may mean their customers don't value their products or services. If they are able to clearly communicate the value of their products or services to their customers, businesses will be able to raise prices without losing sales.
- Most technology businesses create boring marketing material that quickly gets discarded by their potential customers. It's boring, not because the graphics and design aren't nice, but because the brochures and websites talk about product features and benefits. Marketing material that gets read talks about the customers' problems and how they can be solved.
Small business marketing is not about getting publicity. It's about consistently generating profitable sales leads. For small technology businesses, marketing is much more about numerical analysis than it is creative slogans.
To receive a FREE copy of the report, please go to http://www.morecaffeineplease.com/mistakes-in-marketing and an electronic copy will be sent immediately.
About More Caffeine Please
More Caffeine Please helps small business-to-business technology companies receive a predictable number of qualified sales leads each month. Greg Digneo, founder of More Caffeine Please, has been marketing for technology companies for the past five years and has developed a marketing system based on his experiences.
Contact: Greg Digneo Email: greg.digneo@MoreCaffeinePlease.com Phone: 609-634-0336This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.
SOURCE More Caffeine Please
Source: PR Newswire
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