MyRomanceStory Announces Release of iPhone App

August 25, 2009

POTOMAC, Md., Aug. 25 /PRNewswire/ — Are you a voracious romance fiction novel reader? Well now you can enjoy them anywhere, anytime via an App (iTunes Application)! MyRomanceStory.com announces the release of its library of romance graphic novels on Apple’s iTunes App Store.

“The iPhone opens up an exciting platform for readers to experience our romance novels,” says Pat White, CEO Arrow Publications, LLC, the publisher of MyRomanceStory.com. “The colors are vibrant and the text is easy to read.”

However, getting these stories up was frustrating.

At times, MyRomanceStory editors suffered the same mixed signals as their fictional heroines since they were never sure what Apple wanted. Form emails would indicate that there was a problem with the submission, but wouldn’t specify the text, image, or even the panel. As White explains, “We present stories of couples falling in love. That involves romantic and necessary intimate scenes. We spent a lot of time editing and re-editing. If only we could have spoken to someone at Apple to understand exactly what changes they wanted.”

“We were sensitive to Apple’s range of readers so we submitted edited versions targeting what we thought was a general audience,” Managing Editor, Tom King, adds. “But although we edited out some of the love scenes and text, we still got rejections.”

Once Apple launched its ratings system and got over the initial bottleneck of submissions, Arrow noticed a faster turnaround for its Apps approval.

It was clear that although Arrow and Apple were experienced in their respective fields, preparing content for worldwide digital delivery was a challenge. Content creators wanted specific feedback while Apple, working with a large, diverse group of developers, often required a one-size-fits-all approach. Through this entire process, Apple, too experienced the pains of becoming a movie distributor, music distributor and bookseller.

Romance fans can go to the iTunes App Store and search by keywords “myromancestory” or “romance story” to find the Arrow titles.

MyRomanceStory, an imprint of Arrow Publications, LLC, is the premier source for romance graphic novels in eBooks, for the iPhone and in paperbacks. Paperbacks in English and Spanish, are available from MyRomanceStory.com, Amazon.com, Baker & Taylor and in select stores.

For licensing, advertising and distribution information, contact Valencia Wood, Director of Media Development at valenciaw@arrowpub.com.

SOURCE MyRomanceStory.com

Source: newswire

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