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BusinessWeek Launches Mobile Application for BlackBerry Smartphones

Posted on: Wednesday, 26 August 2009, 09:01 CDT

NEW YORK, Aug. 26 /PRNewswire/ -- BusinessWeek announced today the launch of an all new mobile application for BlackBerry smartphones. The new app gives BlackBerry users complete access to BusinessWeek.com content including all BusinessWeek.com channels. Users can customize content and create a company watchlist which tracks stock quotes and related stories for selected companies. The app also allows users to share articles via email and Twitter.

Roger Neal, SVP and general manager of BusinessWeek.com said, "In this increasingly busy world, it's important for our users to have the information they need right at their fingertips. Our new BlackBerry app allows readers to access all BusinessWeek.com content and market data on their handhelds and customize it to reflect the topics that are most important to them."

"With an average of 10 million unique visitors per month, BusinessWeek.com delivers indispensable news and analysis to its audience," said John A. Byrne, editor-in-chief of BusinessWeek.com. "We're delighted to bring readers yet another platform for them to access our award-winning content."

The BusinessWeek application for BlackBerry, which was developed by Polar Mobile, is now available for download at http://m.businessweek.com or via BlackBerry's App World.

BusinessWeek is a global source of essential business insight that inspires leaders to turn ideas into action. Through content, context, and collaboration, BusinessWeek moderates global conversations and moves business professionals forward. Founded in 1929 and published by the McGraw-Hill Companies, BusinessWeek magazine is the market leader, with more than 4.7 million readers each week in 140 countries. Local language editions include Chinese, Thai, and Bahasa Indonesian. Launched in 1994, BusinessWeek.com is the preeminent provider of daily, essential business news, information, and services to business decision-makers. Business Exchange (http://bx.businessweek.com/) is an innovative online offering that aims to better serve the evolving information needs of business professionals.

SOURCE BusinessWeek


Source: PR Newswire

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