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NTT Electronics Full HD H.264 Codec Selected for HD Coverage of 2010 FIFA World Cup

August 26, 2009
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TOKYO, Aug. 26 /PRNewswire-Asia/ — NTT Electronics Corporation,
headquartered in Yokohama City in Japan’s Kanagawa Prefecture (hereafter, NTT
Electronics) is pleased to announce that its “HV9100 Series” AVC/H.264
HDTV/SDTV encoder/decoder have been selected by Sentech, a state-owned
communication service company in the Republic of South Africa, as the codec
equipment to be used for HD coverage of the 2010 FIFA World Cup South
Africa(TM). The operation of a broadcast transmission system using the HV9100
Series was started in the FIFA Confederations Cup 2009, which opened on June
14, 2009
, as a precursor to the 2010 FIFA World Cup South Africa(TM).

(Photo: http://www.newscom.com/cgi-bin/prnh/20090826/HKW001 )

In the 2010 FIFA World Cup South Africa(TM), the satellite communications
of Sentech will be used for coverage of video from each stadium to the
International Broadcast Center (IBC), which is the base for broadcasters from
around the world. The NTT Electronics HV9100 Series will be installed (system
integrated by Comscience) in all 10 stadiums in various regions of the
Republic of South Africa where games will be held, and will be used by Sentech
for contribution feeds to the IBC.

“The MPEG-2 format will be used in the 2010 FIFA World Cup, but we will
also make use of the AVC/H.264 format in the future. The NTT Electronics
HV9100 Series meets our needs in that it is compatible with both MPEG-2 and
AVC/H.264,” said Mr. Allan Bester, Executive Network Services of Sentech. “The
HV9100 Series is also compatible with the 4:2:2 Profile, allowing us to
distribute high-definition video of Africa’s first FIFA World Cup in 2010. In
addition, the HV9100 Series has already demonstrated outstanding performance
in sporting events around the globe such as the Beijing Olympics and thus, we
are confident that it will also contribute to high quality video transmission
of the FIFA World Cup. Viewers will be able to enjoy full HD coverage from the
stadiums.”

The HV9100 Series supports both HD (1080i / 720p) and SD (480i / 576i). It
additionally supports, optionally, up to 16 channels of audio input capability
and an IP interface. The HV9100 Series gained a great deal of attention right
after its release in January 2008, and has already been selected by many
broadcasting stations with a broad use ranging from domestic station content
transmissions to contributions or distributions in Japan, North America,
Europe and Brazil.

About Sentech

Sentech is a leader in converging communications, bringing cost-effective
and cutting-edge solutions to consumers and companies. The company’s wide
range of products and services includes broadcast signal distribution across
the country, international telephony, broadband multimedia, and value-added
services.

For more information, please visit: http://www.sentech.co.za/

About Comscience

Comscience is a South African owned Broad Base Black Economic Empowerment
(BBBEE) company that specializes in turnkey solutions for satellite
communication systems. The company staff is factory trained and provides local
systems design, integration, commissioning, managed services and support
services. The company is a stocking distributor for the leading manufacturers
of satellite equipment in the world and is a factory authorized repair centre
for the products distributed.

For more information, please visit: http://www.comscience.info/

About NTT Electronics Corporation

NTT Electronics is a market leader in the fields of digital video,
photonics and broadband networking. As a member of the NTT Group, one of the
world’s leading telecommunications companies, NTT Electronics develops and
supplies LSI devices and equipment incorporating superior, state-of-the-art
technology for video processing and communications. The company’s video
compression technologies are adopted by many broadcasting stations and are
highly rated in both domestic and overseas markets. Under the slogan of
“Creator of Real High Definition,” the company has been strongly supporting
broadcasting stations to enable the transmission, editing and broadcasting of
high-quality videos.

    For more information, please visit: http://www.nel-world.com/pr

    For Further Information

     NTT Electronics Corporation Press Office
     Fleishman-Hillard Japan, Inc.
     Tel:   +81-33-524-4621
     Fax:   +81-33-524-4602
     Email: naureen.kazi@fleishman.com

     NTT Electronics Corporation
     Codec System Solutions
     Overseas System Business Division
     Tel:   +81-45-414-9180
     Fax:   +81-45-453-9710
     Email: mm_i@yoko.nel.co.jp

SOURCE NTT Electronics Corporation


Source: newswire