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Ketel One(R) Vodka Offers Unique Experience for Guests During PGA Tour Playoffs for the FedExCup

August 26, 2009

NEW YORK, Aug. 26 /PRNewswire-FirstCall/ — Ketel One vodka will unveil Club Ketel One during The Barclays, the first event of the PGA TOUR Playoffs for the FedExCup, at Liberty National in Jersey City, NJ. Club Ketel One is an open hospitality area with a contemporary lounge vibe located near the second hole of one of the most unique courses on the PGA TOUR.

Any tournament patron 21 years of age or older may enter Club Ketel One between Wednesday, Aug. 26 through Sunday, Aug. 30 for a nominal fee of $5. All proceeds will be donated to the Liberty Science Center at the conclusion of The Barclays. In addition to a live feed of tournament play, Ketel One signature cocktails and food will be available for purchase from 11 a.m. until approximately 30 minutes after play concludes. Rounding out the lounge, a concierge will be stationed within Club Ketel One to arrange taxi rides, dinner reservations and provide a VIP experience to all guests.

The Barclays is the first tournament during the PGA TOUR Playoffs for the FedExCup. Club Ketel One and the concierge service will also be available at THE TOUR Championship presented by Coca-Cola in Atlanta, Sept. 21-27, 2009.

“We’re excited to host the Club Ketel One lounge at such a prestigious PGA TOUR event,” said Toby Whitmoyer, Director of Marketing, Ketel One vodka. “The FedExCup has dramatically changed the PGA TOUR and we hope our lounge further elevates the overall experience.”

In addition to the lounge, Ketel One ambassadors will serve as Mobile Mixologists at on-site hospitality venues including Skyline Suites, Benefactor’s Pavilion and the 17th Hole Skybox. Mobile Mixologists will offer complimentary Ketel One cocktails such as The Ketel One Cucumber Cooler and Ketel One Lemonade during select times. Ketel One also plans to host a VIP event after tournament play Thursday evening and will provide taxi rides to encourage responsible drinking and allow all guests to get home safely.

For more information on Ketel One, please visit www.ketelone.com.

About Ketel One(R) Vodka

Ketel One(R) vodka is a vodka rooted in authenticity, crafted honoring tradition and sophisticated in taste. Ketel One vodka is produced by the Nolet family in Schiedam, Holland, who has been distilling fine spirits for 10 generations. Ketel One is produced from the finest quality wheat. The super premium vodka is crafted from small batches using traditional copper pot stills including the original copper pot still “Distilleerketel #1″ after which Ketel One is named. For more information, visit www.ketelone.com.

In 2008, the Nolet Group and Diageo announced that they had completed a transaction to form a new 50/50 company called Ketel One Worldwide B.V. to own the perpetual exclusive global rights to sell, market, and distribute Ketel One vodka and Ketel One Citroen vodka. The Ketel One brand is owned by Double Eagle Brands N.V.

About Diageo

Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com.

Celebrating life, every day, everywhere, responsibly.

About The Barclays

The Barclays has been a part of the PGA TOUR schedule since 1967 when Jack Nicklaus won the inaugural event at Westchester Country Club. Since that time, some of the greatest players in the game have earned the title including World Golf Hall of Famers Arnold Palmer, Johnny Miller, Raymond Floyd, Seve Ballesteros, Hale Irwin, Curtis Strange and defending champion Vijay Singh, who has won The Barclays four times. Many of the world’s current top players have won the event as well, including two-time champions Ernie Els and Sergio Garcia. The Barclays plays a leading role in the 2009 FedExCup, the season-long competition that is the centerpiece of the PGA TOUR season. The conclusion of the FedExCup will be the PGA TOUR Playoffs for the FedExCup, comprised of a four-tournament stretch beginning at The Barclays, August 25-30.

SOURCE Diageo


Source: newswire



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