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Andrew G. Gordon of Direct Impact Group Chosen to Judge the 2009 Electronic Retailing Association Awards

Posted on: Thursday, 27 August 2009, 05:00 CDT

NEEDHAM, Mass., Aug. 27 /PRNewswire/ -- The Electronic Retailing Association has selected Andrew G. Gordon, President of Direct Impact Group, as a judge for the 2009 Electronic Retailing Association Awards. The annual awards recognize the nation's best television, radio, online and mobile direct response campaigns in the electronic retailing industry. Winners are announced and promoted at the 2009 ERA D2C Convention in Las Vegas next month and celebrated at the 2009 ERA Annual Awards Gala on September 15th at the Paris Hotel.

ERA Education Manager, Ashley Cavell said, "Andrew was chosen to be a judge this year because of his extensive knowledge of DRTV and the DRTV industry." This is Andrew G. Gordon's second year judging the awards, and this year he has been asked to judge two categories: Best Short Form-Intellectual Property and Best DR Corporate Branding Production. Mr. Gordon commented, "It's really a privilege to be judging such outstanding work; to help determine the 'best of the best' is such an honor."

About Andrew G. Gordon

Andrew G. Gordon is the founder and President of Direct Impact Group, a strategic direct marketing firm that specializes in results-oriented broadcast lead generation initiatives. He brings over twenty-eight years of direct response advertising experience to the firm's clients in the financial, legal, home improvement, retail and medical industries. Andrew is a nationally recognized expert on DR radio and DRTV, and he is known for his ability to use direct response media strategies and hybrid creative messaging to deliver unprecedented ROI. Andrew is the architect of Direct Power Branding(TM), a powerful communications process that combines the perception-shaping, relationship-driven power of brand advertising with the persuasive pulling power of direct response advertising. Andrew G. Gordon currently serves on the segment advisory group for the Direct Marketing Association Broadcast Council and also serves as Chair of the ERA Television Council, while serving as an active member of the ERA Radio Council. Because of his direct marketing expertise and executive position at Direct Impact Group, Andrew has been invited to speak at seven annual DMA conferences, six DM Days Conferences and three ERA Conferences.

About Direct Impact Group

Direct Impact Group is a strategic direct marketing firm specializing in results-oriented lead generation initiatives that bolster brands, grow top-line revenues and increase marketing return on investments. The firm helps clients by crafting integrated marketing programs that have impact across multiple platforms. Direct Power Branding(TM) is the firm's unique creative process that helps generate qualified sales leads while building client's brands. This process combines the perception-shaping, relationship-driven power of brand advertising with the persuasive pulling power of direct response advertising. Direct Impact Group is headquartered in Needham, Massachusetts and has affiliates in New York, Chicago and Santa Monica. For additional company information visit www.directimpactgroup.com.

About the Electronic Retailing Association

Representing a more than $400 billion market, the Electronic Retailing Association (www.retailing.org) is the only trade association in the U.S. and internationally that represents leaders of direct response, which includes members who maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response while ensuring a favorable landscape that enhances e-retailers' ability to bring quality products and services to the consumer. ERA counts industry leaders like Guthy-Renker, HSN, QVC, IAC, ShopNBC, Google, Amazon, Savvier, and eBay among its member companies.

Contact: Kathy Lavrentios Direct Impact Group 781-453-2200

SOURCE Direct Impact Group

Source: PR Newswire

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