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Eastern Michigan University Contracts with Hocking Media Group

Posted on: Thursday, 27 August 2009, 09:17 CDT

TROY, Mich., Aug. 27 /PRNewswire/ -- The Hocking Media Group, a media buying and planning agency, and Eastern Michigan University today announced Hocking Media Group will handle media planning and buying for EMU.

Under this agreement, Hocking Media Group will create and execute integrated media plans that combine new and traditional media strategies to build awareness of the university and its programs in Michigan and Ohio, and to increase student enrollment.

"We chose Hocking Media Group because of its experience, drive, passion and knowledge of both traditional and new media," said Theodore G. Coutilish, associate vice president, EMU Marketing and Communications. "We are thrilled to begin work with Hocking Media and look forward to strengthening our image and visibility."

Hocking Media Group (hockingmedia.com), founded in 2008 by Kara Hocking, specializes in helping organizations increase their marketing effectiveness by re-engineering the way they connect with customers in today's complex and highly fragmented media environment. In addition to Eastern Michigan University, Hocking Media Group clients include Belle Tire, Car Tunes Mobile Electronics, and others.

Eastern Michigan University is a public, comprehensive university that offers programs in the arts, sciences and professions. EMU prepares nearly 22,000 students with the intellectual skills and practical experiences to succeed in their career and lives, and to be better citizens.

SOURCE The Hocking Media Group

Source: PR Newswire

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