Global Direct Marketing Company Guthy-Renker Announces New Co-CEOs and the Formation of Guthy-Renker Studios
PALM DESERT, Calif., Aug. 27 /PRNewswire/ — Guthy-Renker, LLC today announced the appointment of Ben Van de Bunt and Kevin Knee to Co-CEOs, as well as the formation of Guthy-Renker Studios lead by Lenny Lieberman, board member and CEO of Lieberman Productions, a wholly owned subsidiary of Guthy-Renker.
Reflecting the company’s dedication to key market segments and continued global growth, innovation and efficiency, Co-Presidents Ben Van de Bunt and Kevin Knee will assume the role of Co-CEOs to oversee day-to-day management of Guthy-Renker. Ben Van de Bunt will oversee all facets of marketing for current and newly developed brands, including Proactiv(R), Meaningful Beauty(R) by Cindy Crawford, In An Instant(TM) by Heidi Klum and Sheer Cover(R) with Leeza Gibbons, among others. Kevin Knee will oversee business operations, encompassing IT, finance, and international business units.
Guthy-Renker Studios is a new division formed to provide brand leadership from creative marketing strategy in show production through innovation in product development on all current and new brands.
Co-Founders Bill Guthy and Greg Renker will remain co-Chairmen of the Board of Directors and will assume new roles within the organization that leverage the individual, entrepreneurial strengths that built Guthy-Renker into a global, multibillion dollar company today.
“Our rapid international growth, exploration of cutting edge digital strategies, innovations in the highest quality product development and award-winning show production are all fueled by the entrepreneurial spirit that founded this company and each play a vital role in its continued success and industry leadership,” said Greg Renker.
“We’re harnessing our greatest strengths in new ways. As a company that now employs more than 3,000 people, we have the benefit of leveraging the entrepreneurialism of our co-founders while continuing to advance our growth as an enduring, global marketing company. Positioning ourselves to maintain nimbleness in a rapidly changing marketplace and meeting needs of our customers more quickly are goals we are committed to throughout each facet of our business,” said Ben Van de Bunt.
Established in 1988, Guthy-Renker is today one of the world’s largest direct response television companies with sales of more than $1.5 billion.
Originally launched as a television direct marketer by co-CEOs Bill Guthy and Greg Renker, the independently-owned, vertically-integrated company has since broadened its focus into every area of electronic retailing, making quality products available to U.S. and international consumers through broadcast television, cable and satellite, as well as internet, telemarketing, direct mail, and retail channels.
SOURCE Guthy-Renker, LLC