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Topcor Introduces New Products at WWD MAGIC Show Las Vegas

Posted on: Monday, 31 August 2009, 05:00 CDT

IRVINE, Calif., Aug. 31 /PRNewswire/ -- Topcor will introduce an innovative zirconium finish and a new silver version of the Clipa instant handbag hanger at the WWD MAGIC Show, Las Vegas Convention Center August 31-September 2nd.

New at the show will be the finish on polished and brushed gold styles. Called Physical Vapor Deposition or PVD, the finish is designed to last for years. A special process embeds zirconium molecules into the surface, creating an extremely durable coating. Also known as the "forever finish," PVD is used on high-end outdoor fixtures to protect against corrosion. A durable finish is important because Clipa has been tested on cycle machines to withstand 10 years of daily use. Many other products use a lacquer top coat that can scratch and chip allowing the plating underneath to tarnish. Clipa also holds up to 45 pounds--far more than other purse hooks--and is made in the U.S. from North American parts.

Also new at the show is a brushed silver finish that matches the hardware found on many handbags. Unlike other hangers, Clipa goes on--not in--the bag and is designed to complement it. Clipa's clean, modern design features a hidden automatic closure system. For single and double strap bags. $24.95 MSRP. Patent pending.

Guests at the 36th Annual Daytime Emmy Awards in Los Angeles received a Clipa in the official Emmy gift bag--one of only 25 products accepted this year.

About handbag hangers

Hangers extend handbag life by preventing contact with water, germs and dirt.

For over 60 years, traditional folding styles haven't changed. Newer designs require that they be unfurled before use. Either way, they're easily forgotten in today's larger bags and most are made in China. Clipa stays on the handbag strap for instant access, doubles as a bracelet, and is made in the U.S.

About Topcor

Based in Irvine, California, Topcor designs and develops innovative consumer products. Each line is extensively researched and tested. Topcor's products are manufactured in the U.S., reducing the carbon footprint and keeping jobs at home. Clipa social media sites include Facebook and Twitter. For more information and to see the instant handbag hanger in action, please visit: www.clipa.us

Contact: Steve Rin (949) 680-3434 ext. 6 news@clipa.us

SOURCE Topcor

Source: PR Newswire

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