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ScanScout Tops comScore Video Ad Network Rankings for July 2009

Posted on: Thursday, 3 September 2009, 15:46 CDT

BOSTON, Sept. 3 /PRNewswire/ -- ScanScout ( http://www.scanscout.com ) today announced it has ranked as the number one video ad network in reaching video audiences online according to the recently released July 2009 comScore Video Metrix report. With a measured potential reach of more than 80 million unique monthly viewers in the U.S. in July, ScanScout reaches 50 percent of all Internet video users nationwide across a wide spectrum of premium video content. In addition to the largest reach among video ad providers, ScanScout recorded the third highest average video duration of all video properties, clocking in at 3.2 minutes per video. This is the first time the premium in-stream video advertising provider has been measured by comScore (Nasdaq: SCOR).

"ScanScout's publisher network is comprised of 100 percent in-stream video and our ads are entirely oriented in complementing streaming video, much like television," said Bill Day, CEO, ScanScout. "The July results showcase that in-stream video can have a tremendous reach and delivers advertisers the best balance of audience quality and size."

In-stream video refers to ads that run within the video content player. Delivering over 700,000,000 pre-roll and overlay ad impressions per month, ScanScout has the ability to monetize content throughout the entire length of a video using pre-roll and overlay ads. With its proprietary SE2(TM) Engagement Engine, advertisers can reach audiences with a level of engagement and targeting unmatched by others in the industry, as evidenced by ScanScout's average video duration being 50 percent higher than its competitors. This is attributed to the high quality of premium content served on ScanScout's network as well as in-stream advertising's ability to be non-intrusive and compelling to the viewer experience.

"ScanScout's proprietary technology and strong reach have made it a popular choice among advertisers who want to take advantage of in-stream video's branding capabilities," said Yong Sung, Media Supervisor of Publicis Modem. "The comScore rankings back up what advertisers have known for some time: ScanScout is the premier in-stream ad provider for brands intent on connecting with any targeted audience."

ScanScout's publisher network is comprised of more than 600 premium sites and is growing rapidly, including premium publishers such as Fox News, RealNetworks and Broadway.tv.

About ScanScout

ScanScout is video advertising that guarantees results. As the leading in-stream video advertising provider, the company connects advertisers and consumers through online video maximizing brand impact and providing unmatched transparency and measurability within the industry. By utilizing breakthrough proprietary technology that ensures precision targeting, real-time optimization and brand protection, ScanScout generates engagement and value throughout the entire video-viewing experience. Partners include more than 600 premium sites including RealNetworks, Fox News and Broadway.tv. For more information, please visit: www.scanscout.com.

SOURCE ScanScout

Source: PR Newswire

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