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SureWest Sports Show and ESPN Radio 1320 Deliver More Local High School Sports Coverage to Sacramento

Posted on: Friday, 4 September 2009, 12:48 CDT

ROSEVILLE, Calif., Sept. 4 /PRNewswire-FirstCall/ -- Leading independent communications holding company SureWest Communications (Nasdaq: SURW) today announced the SureWest Sports Show will be part of regularly featured segments on ESPN Radio 1320. The bi-weekly segments will preview and recap high school sporting events in the greater Sacramento region.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050908/SFSUREWESTLOGO)

Debuting on ESPN 1320 Tuesday, September 8, SureWest Sports Show host Mike Finnerty will preview the Sacramento area's 2009 high school football season and will continue to provide previews and recaps during the football season each week. The 2-minute preview segment will air 15 times during the week from Tuesday through Friday. The 2-minute recap segment will air 15 times during the week from Saturday through Monday. As the season progresses, the show will also focus on high school basketball and baseball.

Additionally, a weekly SureWest Sports Show audio Podcast will be available on the ESPN 1320 homepage at www.espn1320.net. The Podcast will feature previews, recaps and interviews from a wide range of Sacramento's high school sports programs.

"The SureWest Sports Show continues to be embraced by sports fans throughout the Sacramento region as the only TV program covering both youth and high school sports," said Pete Drozdoff, vice president of marketing for SureWest Communications. "This new partnership with ESPN 1320 is another avenue to expand the reach of the show to our growing fan base. Sacramento's fervent sports fans can't get enough of youth and high school sports, and providing high school sports updates on the area's most popular sports radio program will satisfy their demands even more; while also allowing new fans to become aware of a the unique benefits the SureWest Sports Show TV program offers."

"We were looking for an opportunity to expand our coverage to include high school sports," said Brian Lopez, ESPN 1320's program director. "After seeing the quality work Mike Finnerty and the SureWest Sports Show produce, with their knowledge and passion on full display, we approached a partnership that would bring positive exposure for our area school's athletic programs, using both our brands. We're excited about providing a radio platform for high school athletics in a form that is both palatable and accessible to casual sports fans, in addition to the most ardent of supporters. We are proud to add local high school sports to our existing coverage of the NBA, NFL and Major League Baseball on Sacramento's ESPN 1320."

The SureWest Sports Show is a weekly 30-minute youth and high school sports TV program that can be viewed on channel 702 on SureWest digital TV and online at www.surewestsports.com. Airing every Wednesday at 7 p.m. with replays throughout the week, the SureWest Sports Show is the only Sacramento area show to feature both youth and high school sports and consists of scores, highlights and interviews from games around the region as well as weekly awards. Fans can view new and archived shows, sign up for Twitter and Facebook alerts, and see where the show will be next at www.surewestsports.com.

ESPN 1320 (KCTC) is an affiliate of the nationally syndicated ESPN Radio. Locally, ESPN 1320 features a weekday lineup that includes Mike & Mike, The Herd with Colin Cowherd, The Scott Van Pelt Show, The Dan Patrick Show and The Brian Kenny Show. ESPN 1320 is also the Sacramento radio play-by-play home for San Francisco 49ers football, College Football on ESPN Radio, NBA on ESPN Radio (Regular season, Playoffs and NBA Finals) and Major League Baseball on ESPN Radio (Regular season, Divisional Series, League Championship Series and World Series), among other events.

About SureWest

SureWest Communications (www.surewest.com) is one of the nation's leading integrated communications providers and is the bandwidth leader in the markets it serves. Headquartered in Northern California for 95 years, the company expanded into the Kansas City region in February 2008 with the acquisition of Everest Broadband, Inc. and offers bundled residential and commercial services that include IP-based digital and high-definition television, high-speed Internet, Voice over IP, and local and long distance telephone. SureWest was the nation's first provider to launch residential HDTV over an IP network and offers one of the nation's fastest symmetrical Internet services with speeds of up to 50 Mbps in each direction on its fiber-to-the-home network.

Corporate Communications Contacts: Ron Rogers 916-746-3123 r.rogers@surewest.com Anne Chacon 916-786-1235 a.chacon@surewest.com

SOURCE SureWest Communications

Source: PR Newswire

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