du TV+: the Next Generation Interactive TV Arrives in the Middle East, Enabled by Alcatel-Lucent as Network Integrator and Powered by Microsoft Mediaroom
Broadband World Forum Europe –
– Alcatel-Lucent (Euronext Paris and NYSE: ALU) announced that Emirates
Integrated Telecommunications Company PJSC(du), has successfully launched du
TV+, an advanced IPTV service, providing subscribers in its current fixed
line areas with high-quality TV programming, and other multimedia content
services delivered by Alcatel-Lucent.
The new IPTV service has been enabled by Alcatel-Lucent’s IPTV solution
designed based upon the Microsoft Mediaroom middleware platform,
Alcatel-Lucent Operations and Service Fulfilment solutions and complemented
with some custom-specific applications and services.
With this solution, du surpasses their previous IPTV service offering in
order to give its customers an unparalleled user experience. Mediaroom, a
solution which changed the concept of IPTV, powers services for more than 3
million subscribers worldwide and is the world’s most deployed IPTV
middleware according to data from Screen Digest. This offers du customers a
significantly improved television and multimedia service. Highlights include
user friendly features such as: high definition channels, instant channel
change and easy on screen Guide. On the other side, Alcatel-Lucent
applications enriched the offer with FAQs.
With the launch, du consolidates its pioneering position in the
East
providers around the world that rely on Alcatel-Lucent’s end-to-end video
network and system integration expertise including professional services such
as solution architecture and design, validation, project management,
optimization and maintenance.
“This launch represents a major expansion of our service offerings, which
now includes high-quality video entertainment and content services,” said
proved they had the end-to-end expertise and integration experience to help
us transform our network and business to enable us to provide more and better
services to our customers.”
“This launch sets the stage for the convergence of the telecommunications
and entertainment industries in the
tool to expand its relationship with its subscribers by supporting a range of
compelling new services,” said
Alcatel-Lucent’s activities for
successful delivery of advanced entertainment service by a leading Middle
Eastern operator such as du is a milestone for Alcatel-Lucent, enhancing our
real-world experience in bringing IPTV and entertainment services to the
market.”
Music Business, said, “In migrating its IPTV service to the Mediaroom
platform du is able to add HD and advanced digital video recording and
video-on-demand features and further differentiate its service through an
applications environment that allows them to easily develop and deploy
customized interactive applications.”
Alcatel-Lucent is a recognized leader in IPTV, occupying the No. 1
position in IPTV access and middleware solutions delivery worldwide -
according to the most recent MRG IPTV Market Leaders Report (
Alcatel-Lucent is the global leader in end-to-end video integration across
fixed and mobile networks with over 100 video network projects deployed.
The company is also involved in more than 55 triple play service delivery
architecture (TPSDA) deployments, and more than 60 IPTV transformation and
integration projects. These transformation projects leverage Alcatel-Lucent’s
extensive field deployment experience and lab investments in next generation
IP Transformation Centers (IPTCs) and dedicated IPTV Network Solution
Integration & Testing lab (NSIT) to reduce time to market and mitigate
deployment risk.
At a glance:
du TV Service du TV+ du TV
Monthly fee AED 55 AED 30
- Basic TV Package (more than 130 channels) x x
- Premium TV Packages x x
- Unique user friendly features x x
o PiP channels browsing
o Favourite channels
o Search programs
o Parental control
o Choice of audio language track for many du
channels
- High Definition Ready x x
- Pause, rewind and record live TV x
- Recording features x
o Time shifted recording
o One touch simple recording
o Series recording
o Watch one program and record another
About du
du, the integrated telecom service provider in the UAE, launched mobile
telecommunication services in
internet and pay TV services that du provides in some of the free zones of
was launched in
UAE chose to become du customers.
Among du’s many firsts is its historic Number Booking Campaign for both
individuals and business, Pay by the Second billing system, Mobile TV, Mobile
Payments, first of its kind ‘WoW’ recharge card (which offers customers the
choice between more credit, more time and now ‘more international’ recharge
option with additional credit on international calls) and Self Care.
For business customers, du business offers include Closed Business User
Group and preferred International Destinations. du Broadcast Services
division brings scalable media technology platforms and telecommunication
solutions to the broadcast community through its world class teleport
(Samacom) and Master Control Room (MCR) facilities.
du products and services for consumers and business are available through
du’s retail network, currently numbering 32 du shops located in strategic
locations across the UAE, more than 3000 authorized dealers Or through du
e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. du shops
are a one stop shop for mobile service, carrier select and the payment of the
service bills.
du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by
Mubadala Development Company, 19.5 percent by Emirates Communications &
Technology Company LLC and the remaining stake by public shareholders. It is
listed on the Dubai Financial Market (DFM) and trades under the name du.
Awards to date
- du presented with an award for Best Middle Eastern Local
Currency Deal 2008 by UK's EuroWeek
- du won two prestigious awards at UAE Web Awards 2008. du
e-shop portal won the best strategic online portal award in the
e-commerce category and du media club website won the bronze award in
the media and press category.
- du corporate brand launch campaign awarded a Cristal MENA
award in 2008
- du declared 'Best Brand' at Telecoms World Awards Middle
East 2007 for innovative branding and outstanding brand success
- Second place in the New Brand Launch category at the GMR
Effectiveness in Marketing Awards 2007
- Silver Award for the best website in the ICT category at the
UAE Web Awards 2007
du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile
telecom category in the world for 2007
About Alcatel-Lucent
Alcatel-Lucent (Euronext Paris and NYSE: ALU) is the trusted partner of
service providers, enterprises and governments worldwide, providing solutions
to deliver voice, data and video communication services to end-users. A
leader in fixed, mobile and converged broadband networking, IP technologies,
applications and services, Alcatel-Lucent leverages the unrivalled technical
and scientific expertise of
powerhouses in the communications industry. With operations in more than 130
countries and the most experienced global services organization in the
industry, Alcatel-Lucent is a local partner with a global reach.
Alcatel-Lucent achieved revenues of
incorporated in
information, visit Alcatel-Lucent on the Internet:
http://www.alcatel-lucent.com
SOURCE Alcatel-Lucent