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Pirelli Broadband Solutions Selects WebTView Technology

September 8, 2009
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TEL-AVIV, Israel and MILAN, September 8 /PRNewswire/ — WebTView, a
leader in Internet-based video search and classification, and Pirelli
Broadband Solutions, a leading supplier of IPTV Set Top Boxes (STB) and
Customer Premises Equipment for the connected home, today announced that
WebTView Platform has been selected for Pirelli’s STBs.

WebTView’s software platform specializes in automatic scanning of the
Internet to build a normalized and unified Internet video catalog. This video
catalog is verified in an on-going basis and is presented by Pirelli STB’s
uniquely designed user interface. The platform’s mapping and transcoding
capabilities enable Pirelli STBs to play any video format regardless of its
original format.

“With today’s growing demand for Internet content, including TV shows and
online videos generated by numerous studios, WebTView empowers consumers to
easily search and watch TV-quality videos originated on the Internet from
their big screen TV,” said Eli Fux, CEO and Co-founder at WebTView. “Our
partnership with Pirelli will provide WebTView’s and Pirelli’s customers with
the opportunity to deliver new and exciting Internet video content on their
subscribers’ TV.”

“We are delighted to include WebTView’s state-of-the-art software engine
as part of Pirelli’s EpicentroTM software platform for multimedia Set Top
Boxes.” said Corrado Rocca, Senior Vice President, Research and Development
at Pirelli Broadband Solutions. “High Quality and High Definition Internet
video content normally accessed through the limited viewing experience of the
PC screen, now becomes available on the TV screen through the combination of
Pirelli’s hybrid multi-platform Set Top Boxes with the search and
classification capabilities of the WebTVview’s engine.”

About WebTView

WebTView provides an end-to-end software platform that seamlessly
delivers a multitude of real high quality Internet TV content to the end
user’s TV, PC and mobile devices. The WebTView platform offers service
providers and OEMs a cost effective solution that generates additional
revenue streams while differentiating them from the competition.

Please visit http://www.webtview.com

About Pirelli Broadband Solutions

Pirelli Broadband Solutions develops products that enable the delivery of
innovative services to the broadband connected homes and offices. With a
portfolio comprising residential and small business access gateways, IPTV
set-top boxes, home networking adapters, remote management systems, and
fixed-mobile convergence solutions, Pirelli has been chosen as main Supplier
by leading Service Providers and Telecom Operators.

    Please visit http://www.pirellibroadband.com

    For Further Information Contact:

    Gilad Brand - VP of Marketing
    WebTView Ltd.
    Email: gilad@webtview.com

http://www.webtview.com

    Tel: +972-3-6225525

    Pirelli Press Office
    Email. pressoffice@pirelli.com

http://www.pirelli.com

    Tel: +39-(0)2-6442-4270

SOURCE WebTView


Source: newswire